The Samsung Galaxy S4, presented in New York on 14 March 2013, will be available in the next few days (J.DeCrow / SIPA).
SAMSUNG. preorder for several weeks at most operators, the Samsung Galaxy S4 arrives in stores this week in France. Launch globally which speaks volumes about the ambitions of the South Korean giant, imposing a smartphone such as all records
.
In June 2010, when the Samsung Galaxy S arrives first name, nobody dares to think that Apple’s dominance in the market for smartphones could be worried.
Almost three years later, and many different versions, the Galaxy S4 is going to wear a blow to the Cupertino company. After testing this smartphone and observed the business strategies of the two competitors, I think Apple should expect tomorrows. How Galaxy S4 will he finally be able to oust the iPhone out of the throne he held for too long
An unprecedented global launch
release of this new mobile high-end follows a drastic battle plan. The launch takes place simultaneously in no less than 210 countries in partnership with more than 400 mobile operators.
In France, SFR should start deliveries on April 26. 27 in Orange / Sosh and Virgin Mobile. To avoid mishaps iPhone 5 smartphone launched in September 2012 had passed 5 million copies in three days and Apple was forced to officially announce a stock-out, Samsung has put the package.
If
normally, economics, the concept of scarcity is proportional to the value of a product, there is nothing in the smartphone market, breaking Apple’s stock has lost millions in the firm.
To avoid this loss of credibility logistics Samsung organized a mass marketing plan in the months since overproducing the essential components to the new phone. Will consider to sell nearly 30 million Galaxy S4 in the second quarter, including 10 million in the first month of release. For comparison, the Galaxy S3 had passed 10 million copies in three months and had put 157 days to reach the famous 30 million.
The presentation of the Galaxy S4 in New York City Hall on March 14, 2013 (D.EMMERT / AFP).
Analysts estimate that 100 million S4 should be sold worldwide. Recall that the S3 since its launch in April 2012, has sold “only” 50 million units. Samsung therefore aimed squarely twice! In other words, Samsung hopes that its new smartphone weighs term 10% of the market alone.
Unheard and figures have obviously dizzy. In any case one thing is for sure, Samsung is no longer an inferiority complex against its competitor. Before the South Korean seemed to hold in awe, perhaps too, his rival in an almost secular Asian business tradition.
But now Samsung is no longer hidden. He wants his Samsung Galaxy S4 makes history by becoming the best-selling and best-selling smartphone soon. Logistics war seems in any case already be won by Samsung.
Photos translation preview: silversmithing uses having the phone in hand, we must be clear about one thing right now, the S4, as in my opinion the iPhone 5 are not technological revolutions.
If the S4 aims to be the smartphone of all records, but rather through small improvements that