SMARTPHONE The constructor must restart following a drop in sales in 2014 …
A year ago, Samsung was the king. But the world number one smartphone experienced a difficult 2014, with sales and revenue decline. Caught in the cheap Chinese models and iPhone 6, it should attempt to restart on March 1 by presenting the Galaxy S6 just before the big mobile show in Barcelona (2-6 March). And Samsung will have to take risks.
A new design?
For the Galaxy S, Samsung has applied the old Conservative mantra “If it is not broke, do not change the not. ” It has
The specs XXL
The display (5, 1 or 5.5 inches, according to rumors) should pass a resolution Quad HD (2.560×1.440 pixels) similar to the fantastic LG G3. The eight-core processor is announced 50% faster and the camera 20 megapixels. Samsung is also expected to catch up with rapid recharging similar to Motorola, which provides four hours of use for ten minutes on the sector.
Samsung Pay?
After a drive of mediocre fingerprint, Samsung is preparing a mobile payment system. Unlike Apple, it would work with both NFC readers and older models thanks to its magnetic field LoopPay partner, covering 90% of the terminal.
New marketing campaign?
“The Next Big Thing is here” has done wonders for Samsung, but it is not enough. While the iPhone 6 and 6 Plus and “phablettes” Chinese cartonnent, Samsung needs to find a new concept. The mission will not be easy for the new marketing manager: he took office in January after the sudden departure of his predecessor in office for just two months
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