These are hard times for Samsung. The world leader in the smartphone market has to face the many blows of its competitors and it seriously beginning to be felt. The Korean giant saw its net profit plunge the 4 th quarter 2015, mainly due to the slowdown in demand for smartphones. And its market share fell slightly in 2015. It increased from 24.4% in 2014 to 22.7% last year, according to data provided by IDC.
With premium smartphones increasingly in competition with mid-range devices, Samsung has to be now, more than ever, in this strategic segment where Chinese groups (Huawei, Xiaomi, Meizu …) manage to wreak havoc. Especially when you see the quality of the proposed smartphones. When Zuk Z1 (see test) or an Honor 7 (see test) come directly tickle an iPhone 6s (see test) or a Samsung S6, hard not to react.
This is done with the Galaxy A5 version of 2016, Samsung’s response in this segment.
A Galaxy S6 lightened
The new device comes as worthy heir to the Galaxy S6, but at a much more affordable rate. It borrows its first design with a finish while metal and glass very premium. The Galaxy A5 is a beautiful smartphone with formidable specifications: 7.3 mm thick and 155 grams for a 5.2-inch Super AMOLED Full HD screen (1.920×1.080 pixels) processor Exynos octa-core to 1, 6 GHz, 2GB of RAM, 16GB of storage with microSD expansion up to 128 GB, fingerprint sensor … on paper, it’s solid.
And in practice, nothing to say. The Galaxy A5 meets present. The screen is extremely bright and displays a resolution of 424 pixels advantageous for video and gaming. The navigation is very fluid and improved Samsung interface is nice.
The camera has a 13 million pixel sensor and it is enough. Like what, the race for the pixels is not necessarily justified … Whether day or night, it can make shots very well made. Note openness to F / 1.9 maximum sharpness in low light.
The other big strength of the Galaxy A5, and not the least is its autonomy. The device has a range of 2,900 mAh which overcomes the day of use with a processor and uses less screen.
Sold 409 euros, the Galaxy A5 Version 2016 is a formidable smartphone. Nevertheless, it has a higher price than the Honor 7 (Huawei) or Zuk Z1 (Lenovo) for example, which can be justified by the presence of NFC (for contactless payment), compatibility with 4G + particular or well by a slick design. If he has a little less memory, it displays a power equal if one refers to AnTuTu benchmark. That in any case a device that proves once again that one does not need to put more than 600 euros to be very well equipped!
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