Galaxy 11 new marketing campaign Samsung showcases football stars and aliens, who will fight on the lawn to “save the earth.”
If you’re a regular stages of European football, you may have been echoes of this phenomenon of fans in black tunics, which had it a few weeks ago invaded the stands. Well, it seems that the suspense now comes to an end and that the identity of the instigator of this vast communication campaign is none other than Samsung
After several weeks of teasing a sudden event videos and events around the world, and even the intervention of the great Franz Beckenbauer, we now know that it is Samsung who decided to communicate by joining the world of football to the technology. With Lionel Messi as a master conductor, the Earth will face a threat from far: aliens
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Galaxy 11, with the slogan “Winner takes Earth” is one of those marketing campaigns that are long remembered, like Nike commercials in the early 2000s. Samsung has included, to promote their products, what better than a footballer, well known, moreover, which acts as an idol for many football fans, both young and old.
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11 Galaxy, Samsung would form the best team in the world, with Messi as captain. But how the Korean giant has he combined football and smartphones, tablets and other connected watches? Samsung has decided to equip its players the Galaxy range of products, so they are ready to respond to the enemy.
weird we tell you. Perhaps, but the beauty of the countryside (where football does not leave you indifferent, certainly), which should be completed by advertising the team led by Messi and Beckenbauer face the invaders, we will quickly forget the ambiguity the relationship between football and Samsung products.
In another aspect, Microsoft has clearly also opted for the same formula to promote its new console, the Xbox One. This is another giant of European football, which thus becomes the face of the gaming console. Zlatan Ibrahimovic has become the ambassador or “The One” from the Xbox One in France. Suffice to say that football is popular, a little more than six months of the World Cup in Brazil.
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