Sold millions of copies Worldwide Galaxy S4 does he seems unable to dethrone the Galaxy S3 in the heart of Americans.
According to a study that analyzed company Chitika advertising impressions on millions of Samsung devices, the Galaxy S3 accounts for 33.9% against 23.8% for the Galaxy S4 between 1 and 29 December. The Galaxy S3 continues to be very popular in North America.
Consumers obviously did not see significant differences between the two smartphones to abandon their old model. On understand why the Galaxy S5 is strategic for Samsung and why it marks a real break. It is the same for the Galaxy Note 3. The phablet is positioned behind the GN2 with 3.8% and 8.6%.
This does not, however, belies the success of large screens. 71% of Samsung smartphones used in North America are devices with screens beyond 4.8 inches. This corresponds to 16% of all web traffic on the continent.
The study also reveals interesting Chitika points at Samsung tablets. The Galaxy Tab 7 inch does not occupy the first place in sales of the company. They arrive behind the 10-inch screen that displays 53.2% against 40.3% of impressions.
On smartphones, Samsung is always placed in the first place manufacturers. For tablets, the competition is tougher with PDM 5.9% stagnating since September 2013. Amazon continues to gain market share with 9.4% as Microsoft recognizes that 2.3%.
Samsung’s new strategy with the proliferation of formats tablets in a wide range of prices may restart the growth of its market share in 2014.
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