Galaxy S4 experiencing supply delays. The last baby Samsung competitor to the iPhone, due out in the coming days. But the group is struggling to provide operators, including Americans. Demand would be much higher than expected. An explanation which is doubtful.
Because if Apple attacked Samsung to court for plagiarizing its products, it could also be accused of copying its marketing techniques. Organized shortage is a classic: Samsung highlights many more pre-orders than expected, which would prevent it from delivering on time American operators, where the phone will be launched in the coming days
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A common strategy in electronics
Without completely undermine this explanation, it is surprising that Samsung had not jumped the gun on such a crucial product in its strategy. Especially as the previous model, the Galaxy S3 has been a phenomenal success it is sold 50 million. And Samsung plans to do even better with the new device. The group was therefore expect a tidal wave of preorders.
marketing scarcity is a very common strategy in the world of electronics. Apple has used repeatedly by limiting stocks of iPhones sent to operators.
Other case studies: Sony, which in 2000 generated a mass hysteria in Paris, launching his Playstation 2 in very limited numbers. The old trick “ careful, there will not be for everyone .”
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