Samsung, the world’s number one smartphone should strengthen its leadership position with the launch this weekend of its new model, which looks like a success.
The Samsung Galaxy S4 , presented in New York (USA), 25 April 2013. (NEILSON BARNARD / GETTY IMAGES NORTH AMERICA / AFP) By past two years Samsung became the world’s leading manufacturer of smartphones from Apple before. And giant s ud Korean scored a psychological point, Friday, April 26, in the game that opposes the American announcing quarterly earnings record the day of the release of its new flagship smartphone, the Galaxy S4, iPhone competitor
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Why Samsung wins against Apple
While Apple announced the first decline in net profit in nearly a decade, Samsung has impressive operational performance, including margins, its Achilles heel compared to the U.S..
begin marketing the Galaxy S4 Saturday in the United States, the South Korean giant is challenging Apple in its home market at a time when the American group, after years of breakneck growth, marks a break. Sales of Apple’s smartphones have certainly increased 6.6% over the period to 37.4 million units, but the share of the U.S. market group increased from 23% to 17.3%. For its part, the South Korean net profit up 41.6% over the first three months of the year, 7,150 trillion won (4.9 billion euros) against 5,050 billion first quarter 2012.
Why such a success story? Samsung has clearly its success to its mobile range and its more diverse than its American competitor, says ZDNet activity. The South Korean, whose range is very wide, from S3 to cheaper models for emerging countries , however, remains far from Apple in terms of profitability, with an operating margin both times higher for the American.
Why cartonne Galaxy
Launched in 2010, the Galaxy smartphone is very much in the runaway success of Samsung. Mocked his debut “c ike a low cost copy reproduces the key features invented by Apple (touch screen, voice recognition application system …), the product of Korean has evolved over successive versions of its real iPhone killer “, note Liberation .
launch the weekend Galaxy S4, designed to counter the iPhone 5, could hurt Apple. No more than the iPhone 5, the S4 offers technological revolution. But it offers improvements that can be decisive in the fierce competition between smartphones and tablets using, like him, Android, Google’s mobile software. The S4 has a large, high definition screen (5 inches, 12.7 inches), a battery and a more powerful camera. It can recognize eye movements to scroll or turn pages automatically as and when reading, or stop video when the user looks away.
Analysts estimate that sales of S4 could reach 80 million units in a year, while the S3 has sold 41 million copies. Proof of the confidence of Samsung Galaxy S4 has an introductory price almost equivalent to that of the iPhone 5 (680 euros to 350 euros naked and with offers of operators). The phone will be available in 210 countries, nearly 400 operators, a record says Liberation . And S4 has a secret weapon: unlike the iPhone 5, it is compatible with the 4G network, which continues to grow
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