Galaxy S4, new high-end smartphone from Samsung, released this week in the world to counter the iPhone 5 and consolidate ahead of South Korea on Apple. Presented in March at Radio City Music Hall in New York, the Galaxy S4 opens Friday in South Korea and the rest of the world over the weekend.
41 million Galaxy S3 sold in one year
No more than the iPhone 5, the S4 offers technological revolution, but improvements that can be decisive in the fierce competition between smartphones and tablets using him as Android, the mobile operating system Google. S4 – S3 whose predecessor has sold over 41 million copies since its launch a year ago – is especially with a large high-definition screen (5 inches, 12.7 centimeters) a battery and a camera performance. It can recognize eye movements to scroll or turn pages automatically as and when reading, or stop video when the user looks away.
“Samsung entered into uncharted territory. Sales S4 tell us if he is able to defend its new status as” the world leader in mobile phones and smartphones, notes James Song, an analyst at KDB Daewoo Securities.
For now, everything seems to smile on South Korean company is expected to announce Friday that a whopping 53% of its operating profit in the first quarter compared to the same period in 2012, to 8.7 trillion won (5.98 billion).
Objective 70 to 80 million for the S4
Samsung has passed 65 million smartphones in the first three months of fiscal 2013, for a market share of 30%, according to research firm DRAMeXchange Taiwanese. In contrast, Apple announced Tuesday the first decline in net profit in nearly a decade. According to DRAMeXchange, the iPhone has sold 37.5 million units for a global market share of 15.3%. Samsung had stolen the top spot to Apple in 2011 and its lead last year and accounted for about 30% market share against 19% for the group at the apple. S3 was even temporarily replaced during the summer iPhone 4S as the world’s best-selling smartphone, and Samsung was openly mocked his rival in commercials where he had people queuing up to buy the iPhone 5, but squinting with envy on the Galaxy S3.
his successor Galaxy S4, the bar has been set very high. CIMB Bank expects at least 70 million passed this year. Morgan Stanley also mentions an “ambitious goal” set by Samsung to its suppliers, who will be able to deliver 10 million copies per month, against 8,000,000 at the time of peak production for the S3. According to Morgan Stanley, the device would be proposed by a number of “record” of 400 operators in 210 countries for use on the third or fourth generation (3G or 4G LTE).
Samsung, whose range is very wide, from S4 to cheaper models for emerging markets, however, remains far from Apple in terms of profitability with a two times higher for the U.S. operating margin. “Samsung still has a long way to go before settling permanently as a leader and not a follower. Has never had the genius of innovation as Steve Jobs,” said James Song. “But Jobs is no longer Apple and the company is struggling. It could help Samsung to gain time to install as a leader in every sense of the term.” Song believes that the S4 can reach the 80 million units taking advantage of recent problems in Apple’s supply chain.
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