Samsung Galaxy S4 vs iPhone 5: Samsung populist, Apple's ... - Le Nouvel Observateur

The Samsung Galaxy S4, presented in New York on 14 March 2013, will be available in the next few days (J.DeCrow / SIPA).

SAMSUNG. preorder for several weeks at most operators, the Samsung Galaxy S4 arrives in stores this week in France. Launch globally which speaks volumes about the ambitions of the South Korean giant, imposing a smartphone such as all records

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In June 2010, when the Samsung Galaxy S arrives first name, nobody dares to think that Apple’s dominance in the market for smartphones could be worried.

Almost three years later, and many different versions, the Galaxy S4 is going to wear a blow to the Cupertino company. After testing this smartphone and observed the business strategies of the two competitors, I think Apple should expect tomorrows. How Galaxy S4 will he finally be able to oust the iPhone out of the throne he held for too long

An unprecedented global launch

release of this new mobile high-end follows a drastic battle plan. The launch takes place simultaneously in no less than 210 countries in partnership with more than 400 mobile operators.

In France, SFR should start deliveries on April 26. 27 in Orange / Sosh and Virgin Mobile. To avoid mishaps iPhone 5 smartphone launched in September 2012 had passed 5 million copies in three days and Apple was forced to officially announce a stock-out, Samsung has put the package.

If

normally, economics, the concept of scarcity is proportional to the value of a product, there is nothing in the smartphone market, breaking Apple’s stock has lost millions in the firm.

To avoid this loss of credibility logistics Samsung organized a mass marketing plan in the months since overproducing the essential components to the new phone. Will consider to sell nearly 30 million Galaxy S4 in the second quarter, including 10 million in the first month of release. For comparison, the Galaxy S3 had passed 10 million copies in three months and had put 157 days to reach the famous 30 million.

The presentation of the Galaxy S4 in New York City Hall on March 14, 2013 (D.EMMERT / AFP).

Analysts estimate that 100 million S4 should be sold worldwide. Recall that the S3 since its launch in April 2012, has sold “only” 50 million units. Samsung therefore aimed squarely twice! In other words, Samsung hopes that its new smartphone weighs term 10% of the market alone.

Unheard and figures have obviously dizzy. In any case one thing is for sure, Samsung is no longer an inferiority complex against its competitor. Before the South Korean seemed to hold in awe, perhaps too, his rival in an almost secular Asian business tradition.

But now Samsung is no longer hidden. He wants his Samsung Galaxy S4 makes history by becoming the best-selling and best-selling smartphone soon. Logistics war seems in any case already be won by Samsung.

Photos translation preview: silversmithing uses

having the phone in hand, we must be clear about one thing right now, the S4, as in my opinion the iPhone 5 are not technological revolutions.

If the S4 aims to be the smartphone of all records, but rather through small improvements that ultimately will prove decisive. From a strictly technical point of view, the S4 is a gem.

no need to use too barbaric and abstract terms, the product data sheets are here for, but just know that with its processor is simply the most powerful phone on the market today.

screen expands from its predecessor to 5 inches while the size of the phone remains the same. The camera goes from 8 million to 13 million pixel and battery increases its range by about 25%. That’s the abstract aspect, because the real thing a user asks his final smartphone is its ability to help us in our various daily tasks.

S4 risk simply to simplify your life and why researchers Samsung did not skimp on resources. The features of the camera are numerous.

mode “dual shot” can take a picture with the two goals at the same time or dramatic fashion compiles 5 pictures in one. Saves lot of time avoiding going through a specific application.

integrated translator allows you to translate oral or written not less than 9 languages. You can control certain functions of the phone without touching it. The “smart’s roll” can just scroll a web page with head movements. The “smart button” allows visual recognition of the display. When you are in transit and you watch a video, just as you do not look at the screen for the video starts pause itself and starts again when you pay for a new visual attention on your screen.

Galaxy S4: we tested the eye tracking … by LeNouvelObservateur

feature “Air View” allows you to preview a photo folder, sms, e-mail, video just approaching his finger from the screen, like an invisible pen. I stay in love for one simple reason, simplifying our lives, the Samsung Galaxy S4 almost humanizes it becomes no longer a technological extension but a daily companion.

the snob

prowess Samsung and decisive advantage that takes on South Korea against Apple lies in its ability to speak to everyone unpretentious.

Where the iPhone is for a user caste minimum connoisseurs, the S4 plays the card of technological populism. This policy does not result in a mass settlement technology, quite the contrary. And this is where the real revolution.

attend many high-tech event of the year, one thing strikes me every show: the lack of Apple

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Anthony Shahir is the first to buy an iPhone 5 in the Apple Store, Paris Opera, September 21, 2012 (M.Bureau / AFP)

early September took place IFA Berlin: no iPhone on the horizon. In January at CES in Las Vegas? No Apple around. The Mobile World Congress in Barcelona in late February? The Cupertino company does not deign to move there.

I can understand the position that Apple prefers to rely on its global keynotes, the presentations with great fanfare that bemuse High Tech journalists worldwide. But these appointments take a dangerous turn, Apple sacred.

Samsung, the demagogue

Samsung is on all fronts, on all channels, multiply ads with remarkable vividness and availability. For its part, Apple is arrogant and arrogance begins to feel into its products. Apple denigrate competitors and sometimes takes up its customers, the famous dictatorship cool.

War heart may be even more important than the technological war, because this condition that we can have for a brand can lead to irrational make purchases. The next Galaxy S5 is technically worse than the iPhone 6? It does not matter, my affection for Samsung balance.

Apple should not overlook this point, it does its brand picture. S4 brand in my opinion an almost historic moment in the history of mobile phones. The handover is initiated.