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MARKETING – Enter flight internet phenomenon, the Ice Bucket Challenge, to provide a low cost advertising campaign. It would have been too sad to miss an opportunity at Samsung. The Korean brand has staged its flagship smartphone, the Galaxy S5, overturning a bucket of ice water on it. With its voice assistant, he then nominates its biggest competitors: the iPhone 5s, HTC M8 and the Nokia Lumia 930
What the legend does not say (but Samsung wants much stress). , that the sealing characteristics are available Galaxy 5S. And not its competitors …
Other brands have tried to do a little advertising, with much less creativity. This is the case of McDonald’s or Coca-Cola below. Note that the famous soft drink involves its vice-president Wendy Clark, which does not make it a ‘public’ itself.
Before it, many bosses the technology industry had contributed positively to the movement. Among them, Satya Nadella (Microsoft), Mark Zuckerberg (Facebook), Jeff Bezos (Amazon), Tim Cook (Apple) …
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