A Korean newspaper said Samsung is preparing to launch a leasing program for long-term comparable smartphone Apple Upgrade Program launched last year. This program would cover initially the Galaxy S7 and would first be launched in South Korea
The rumor about the implementation of such a program is also not new, we already talked last September. But she says today with the publication of an article by the South Korean media and news which says that Samsung might put up with the marketing of the Galaxy S7, the newspaper planned for the month of March (a date output already mentioned there are a few days)
A subscription to change smartphone every year
Specifically, this Upgrade Program -. literally upgrade program – will offer customers Samsung not to buy a Galaxy S7, but rather to rent the long term, over one or two years. It is assumed that the Samsung program will resume in outline that of Apple: the lease would last two years, but it would exchange each year its current smartphone against whoever comes out (S7 Galaxy in exchange a Galaxy S8, for example) or, if one keeps the smartphone two years to retain indefinitely. This lease also allow access to a more efficient service
Learn more.: iPhone Upgrade Program: money or life
Retain user
The principle is therefore to retain users Samsung high-end smartphones, an important issue Samsung, which competes in this market with more new brands. It will also allow those who change their smartphones every year to access more easily and possibly (since we do not yet know the price), at a slightly lower rate.
Read more: Samsung Galaxy S7: everything is already known smartphone
If the information and news are true, Samsung could announce and report on it at the MWC 2016.
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