In this new commercial for Samsung Pay, American humorist (Hannibal Buress, a specialist stand-up) has been hired to promote the benefits of Samsung Pay over competitive offerings. For this he visited a New York restaurant where he seems to be a regular.
At the time of checkout, it asks the restaurant employee if he can pay the addition with his phone. “ You mean … like apple pay? It has not “when the employee replied, astonished. “ No, like Samsung Pay. Run everywhere “replied the comedian.
The exchange seems to attract the curiosity of the rest of the restaurant staff, who just check what happens (with possibly some instructions Samsung staff posted behind the cameras). Under the eyes of all, Buress proves he was right then, and makes its payment by asking its Galaxy Note 5 on the credit card reader classic restaurant.
The payment was in fact made possible by the technology developed by Samsung for its “Pay”. The STD (Magnetic Secure Transmission) simulates the behavior of a credit card with his phone, making it possible with mobile payments in the same property does not have an NFC device compulsory at Apple.
Available currently in China, South Korea and the US, Samsung Pay should land shortly in Europe and the rest of Asia.
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