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will look like the Galaxy Gear is in any case that understands Venture Beat website (VB).
I can not help but welcome this announcement with skepticism. Say commercialize shows connected is not an easy thing.
history Sony
The most obvious example is the proposal that Sony certainly made us for years with his model “Smartwatch” and yet no one would claim that has shaken consumer habits regarding wearables (these connected objects that is worn, English to-wear be). Released in limited quantities, supported by a discreet marketing effort that shows connected showed it was not enough to suggest a gadget geek to make it a success.
However, in terms of features, the product has met the outset, fundamental that we find today, connectivity and interaction with our smartphones. But the recipe lacked that je ne sais quoi, as well as the ergonomics of the design, or on the quality of materials used. Note that the last iteration of this product, Sony is preparing to launch seems to take into account these factors.
Pebble, just probably watch
Let us recall the
Pebble, this watch collaboratively funded via Kickstarter, to the tune of $ 10 million. Or some 69,000 people who were willing to pre-order without really knowing when they would be delivered, demonstrating a certain appetite and taking short all stakeholders. Are we facing a change in mentality, a tremendous leverage due to the buzz generated, or just before an attractive product
bit of everything at once, it seems. But the quality of the Pebble is that it has remained a … watch. While connected, but still built around a limited set of features so as not to disturb the basic message: This is a watch and fulfill its role properly
.
clear message was consistently present in the discourse of the project leader. And even though the game features include standard, the product maintains a count, simplicity, while having extensive customization capability, through the developments made first by the user community.
challenge just geeks and Michu family
Today bloggers dream of complex products (rich) and innovative products in which venture without necessarily uses are predefined. But see this kind of waiting on a mass market is a mistake. And sometimes it seems unfortunate that some analyzes published here and then forget it. A consumer product must have a universal basis, known or conservative. With here and there a few differentiating factors, remarkable that allow the user to exercise his curiosity and desire to appropriation.
successful product meets these criteria and the icing on the cake, allow some freedom in customization. All this seems to me quite obvious to mention, but it is clear that the majority of manufacturers of so-called technical products do not seem to grasp this dimension: for them, the more the specification list is long, the better. Error again. And connected watches and other wearables highlight the wrong approach. Monsieur and Madame Michu feel fairly concerned with uses that do not register in their daily lives. And it will be a hard task … But Samsung also any other brand.
There will be no iWatch
may surprise, I think that iWatch is not relevant to Apple. Why? First because the product would generate very little profits, relatively speaking, not significantly contribute to the ecosystem of the brand. Ecosystem built around the use of multimedia applications and services contained. That there would be a watch that would allow to interact with a smartphone? Negligible. In addition, iWatch generate media coverage that would interfere the launch of the flagship products of the brand Apple: iPhone, iPad … But the novelty of the moment focuses on the latter and not in a pendant worn on the wrist. I said it.
Nevertheless, there is this undeniable craving to wearables and Apple might want to take this opportunity unexpectedly. I suggest here, largely at odds with the opinion of that time, Apple may be able to refresh a traditional line of its product: the iPod, especially the Nano. And imagine that with its small screen, revisited, bluetooth, it usable again on the wrist, allowing interactions that we see the development of the connected watches we are talking about design.
Galaxy Gear And in all this …
I do not think Samsung can change that. Quality Samsung seems to me to know offer comprehensive technical products at the best price. This seems in complete contradiction with the criteria of a successful connected such shows I just mention them.
Today Samsung and its competitors are primarily in the gadget-vitamin. It is necessary to return to simplicity and sophistication if there is, it must be taken into account in the context of historical, temporal and situational, helping to provide a smart object which has made a step or two in the direction its user.
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