important player in the market for new technologies, Eric Migicovsky, founder of Pebble, has a clear-cut opinion on the launch of the next smartwatches, including line of sight the Samsung Galaxy Gear.
According to the man, which is the origin of smartwatches Pebble (read our review of the product here), the Korean company that wants, for the moment, the ambassador of smart watches, rushes out the new product and the lack of a check number of elements it considers critical in a business and communications strategy.
He emphasizes that simplicity is a key criterion for objects that come to nest on the long term around the wrists of its users. He claims to believe that people today do not know what he will be able to make a so-called “smart” watch. For example, it would necessarily have a long battery life, and it just said, do not be boring.
But he is convinced that Samsung’s strategy today is not to respond to any request, but rather to create a need. What defines a way that, in fact, leave to reflect on the present need to live with a smartwatch:
“Nobody really thought about the need for a smart wrist watch. I think [...] the reason why you should put a watch or smartwatch or “laptop on your body,” it is because it is useful because it solves a problem, and then you will really enjoy it in your daily life. And do not force you to change your life around the device. “
philosophy that is well worth its weight in peanuts. Relativize, however, since this is a finished draft which, once installed on the market could possibly be supporting promising projects. What do you think?
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