(Ecofin Fides) – Samsung partners and delegates across Africa gathered at Maxx Royal Belek Golf & amp; Spa Hotel in Antalya, Turkey (photo) this Friday, February 20, 2015 for the Samsung Africa Forum to be held this year in the Turkish lands. An opportunity each year for Samsung Electronics Africa to present its dealers and its African delegates new electronic devices and smartphone manufacturer that will be introduced on the African market during the year.
The range Galaxy
Among the new products announced by Samsung this year in Africa, there are smart phones” mid-range “of its Galaxy range A. Thus, smartphones Galaxy A7, A5 and A3 will be introduced in Africa in 2015 . These devices are not only endowed, 5MP front camera to make better pictures Selfie but also have original features such as an animated GIF. They are all compatible 4G LTE.
According to the experts who tested the Galaxy A3 is equipped with a Qualcomm Snapdragon 410 quad-heart clocked 1.2 GHz, 1.5 GB of RAM, 16 GB of disk space. The 4.5-inch device has an 8 megapixel sensor with 5 megapixel rear and front. The Galaxy A5 is roughly similar to the Galaxy A3. It has a battery of 2300 mAh, a 5-inch screen Super AMOLED technology and 720p HD resolution and a sensor 13 megapixel rear. The Galaxy A7 is slightly larger at 5.5 inches. It has a memory of 2048 MB with a CPU frequency of 1.8 GHz. The integrated system is an Android 4.4.4 and battery capacity is 2600 mAh. It features a 13 megapixel sensor in the rear and 5 megapixels in the front.
Single Price
All these devices are already available in Africa. In Gabon, for example, Siraj Dhraïef technical director Gabcel a Samsung partner, said he already has the smartphones of the Galaxy family. According to him, it usually takes three weeks from the date of launch of a product by the parent and its availability in Gabon. And sometimes performed commands are not met. “ We can order 500 new smartphones after the official announcement of the launch, but we get only 300. It rarely happens that they send us the exact number of new devices we order ” , he complains. Asked about this, Jaspreet Singh, director of IT and Mobile division of West Africa office of Samsung Electronics, says “ all orders of the new products can not be satisfied at the same time. Because when we launch a product, thousands of orders we receive worldwide. You should serve everyone, because the first production can not meet all needs. This is as the production advance and with time we can meet all the commands . ” Vishwas Saxena, director of Samsung electronic services in the same region adds that there is no difference between the prices in Europe and Africa. “ Samsung has a price identical house for all countries. These are customs taxes imposed in each country may vary the price of one region to another , “he said.
No Limit
This year’s forum was held under the theme “One Beat – Beyond the Limit”. A desire for the company to always go beyond the limit. “ Last year we introduced our intention in Africa: ‘One Beat’. It embodies the spirit to overcome difficulties and move towards a vision of solidarity across the continent. Part of this spirit is focused on providing our African consumers innovative products that reflect the needs and passions of consumers , “said SY Hong, CEO of Samsung Electronics Africa.
NX500 Camera and TV SUHD
Other device announced in Africa this year, the new NX500 camera. This is the Samsung device that has the highest resolution with BSI APS-C sensor 28 Megapixels. Samsung said that compared with conventional CMOS sensors, BSI reduce noise more effectively by keeping the path between the lens and light sensors to more light on each pixel, reducing the signal-to-noise ratio. Which allows for perfect images even in low light and record with flexible UHD videos.
Samsung also announced four new series of curved TVs SUHD in Africa, including the JS9500, JS9000 and JS8000 on introducing a number on each of features, tailored to match the lifestyles of users in the region. TVs artistic design that allow the transfer of content and recording TV programs and still image captures every 5 seconds with audio. These TVs use nanocrystal technology that transmits different colors of light depending on their size to produce the higher purity of the colors. According to Samsung, this technology offers viewers 64 times more color expression than conventional TVs.
Tizen for interactivity with the TV
The Korean manufacturer says that from 2015 all new Smart TV Samsung, including SUHD range will be powered by Tizen, an open source platform that supports web standards for the development of applications intended for television. This will allow users to access a wider range of content and Smart TV services. For experts Samsung Tizen completely changes the way users interact with television. Partnerships between SuperSport and enca are being negotiated with the Korean manufacturer to offer these televisions the latest news from Africa as well as the latest sports information.
In appliances, Samsung Electronics Africa announces devices adapted to the African market. These are: the new RF9900 refrigerator Chef collection designed to ensure that food maintains its normal temperature keeping up his taste (this four-door refrigerator has three cooling airflow producing three separated the refrigerator, allowing optimal moisture control for each compartment); the new washing machine Dualwash ™ or the new Samsung air conditioner AR9500 triangular design.
Samsung delegates and partners present in Turkey will also learn about existing opportunities in various African countries and learn how to maximize their sales by student the purchasing behavior of African consumers. “ The key question for us to Samsung says George Ferreira, Vice President and COO of Samsung Electronics Africa, is how people use our products. We work hard to understand what people want and need. And we are pushing the limits of what technology can do. I think the products exhibited at our forum embody this thinking and solutions offer consumers new experiences and African ambitious products . “
Samsung Electronics Co., Ltd. which already claims the leadership in the Internet of Things employs 307,000 people across 84 countries. The Korean company announced annual sales of $ 196 billion.
Beaugas-Orain Djoyum, Antalya
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