Unfortunately, this is a practice increasingly common, which allows certain individuals to sell their public speaking to a brand by making them believe in honesty, as they are paid to do . But sometimes the advertising nature of the message shows … a little too much.
Thus, the Spanish tennis player David Ferrer Tuesday posted a message on Twitter, to congratulate him on his new acquisition. “ I am very happy with my new # GalaxyS4 I configured my new Health S # GalaxyS4 to help me in training “, he published in wanting to believe that was a spontaneous message, not at all moved by the checkbook of a communications agency hired by Samsung.
Application S Health, integrated into the Galaxy S4, is one of selling the brand puts forward to show the innovations of the phone. With the help of accessories, it centralizes health information of the user, such as glucose, blood pressure, weight, quality of sleep, or the number of calories burned during a race. The sport is a high-level congratulate and advise is obviously an element of weight in the communication from Samsung.
Except that the message was issued, not from “my new Galaxy S4″ but from an iPhone. Oops.
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