It was a moment that Samsung had not laughed users of iPhone through advertising. Now that the launch of the Galaxy S4 is behind us, and the discovery period has passed, we must renew the interest of potential consumers. And what better to do than typing on the head Apple
The ad features an afternoon pool / BBQ to celebrate the graduation of the youngest. People have a cool Galaxy S4, the less cool simply an iPhone. And unfortunately for them, the Apple smartphone embeds fewer features than the S4: NFC file transfer, hand gestures over the screen universal remote effects pictures …
positioning of the advertising, which can be linked to the broader campaign Apple ringardisation, recalls own Mac vs. PC campaign Californian manufacturer, where the product was cool Mac. But since then, the iPhone has become a competitor to shoot, especially in the United States, where he sits at the top spot of the most popular smartphones.
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