The fast-food chain Burger King is undoubtedly one of the symbols of the United States and an undisputed ambassador burger with American abroad. Its development in France also testifies, and that’s with a lot of marketing operations that the fight against giant competitors.
So, the American brand has created an application available Android and wants to inform its American customers. Thus we can see totem poles here and there in its restaurants to promote innovation as well as a highlighted on its website.
The problem is that obviously the marketing team is not well developed in terms of high-tech knowledge and multiplied the errors on its visuals. The first, as shown in the following picture is that Burger King is promoting its application by holding a contest with a picture of the Galaxy S5 on its website. So far all goes well, the Galaxy S5 runs well on Android.
But if we observe closely at the screen of the latter, clearly illustrates the iOS interface. In fact clearly illustrates the top band of the exact layout of the battery indicators and network Apple OS on a Samsung Galaxy S5 . It’s not unforgivable, others have made this mistake before.
However, the giant combines the blunders. In addition to this confusion, you can see the totems of the same restaurants Galaxy S5, but on-screen interface Sense , which is exclusive to the Taiwanese HTC smartphones are very well recognized.
The third error is probably the most difficult to justify. The contest relayed on its website saves an Android smartphone. Again not surprising if it is only Galaxy S5, which is present on the visual, not part of the winning smartphones .
At best, c ‘ Galaxy S4 is that participants can get. An accumulation of errors that speaks volumes about the high-tech knowledge of the marketing team. Finally nothing very serious, but an operation that raises a smile
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