Samsung is one of the official partners of the upcoming film Marvel Avengers: Age of Ultron. On this occasion, the Korean brand joins the superhero universe in a series of small promotional films whose first just appear on the Web.
If James Bond refused to wear the Sony Xperia Z4 (as Columbia Pictures is a subsidiary of Sony Pictures …) in his next film, The Avengers ( Captain America, Iron Man, Hulk, Thor, Hawkeye and Black Widow), themselves, will have futuristic smartphones manufactured by the great Tony Stark … and Samsung. On the occasion of the last CES in Las Vegas, we had you unveiled the official whimsical visual technology products that will be used to equip the superhero. An investment product rare where the brand adorns an object which is not traded, but imagined for the needs of the film
The sponsoring of big cinematographic card of the beginning of May is however not limited to this. While rumors circulated about marketing a Galaxy S6 colors Avengers, it seems that the Korean flagship rather will be a series of short promotional films based on the Marvel universe to capture the Comics fans’ attention. The first of these films has just appeared on YouTube (you can view the end of this article)
The Galaxy S6.? Superpowered creator
The story was certainly written by a comic book enthusiast under the direction of a marketing department neophyte. She told the meeting of six quite different people (a schoolboy, a mechanic, four sports including the famous Lionel Messi of Barcelona) to play the role of one of the Avengers. The youngest will be Captain America. The only lady become Black Widow. And the others will split the rest of the cast (Lionel Messi obviously inheriting Iron Man). All are on their way a sophisticated case that tells them where to meet: a drive-in to the US that hides a secret base
The end of the film ends on a teaser for the next. . In this teaser, a scene presents Hulk’s alter ego with a smartphone before the eyes (like Gear VR) to use virtual reality to embody the green giant fed with gamma rays. Hanging up the Galaxy S6 Gear RV is a great idea to remember that the quality of the flagship display (qHD resolution to a size of 5.1 inches) and recall the existence of the helmet.
A good campaign, but she will really sell?
The idea of this advertising campaign is pretty good, although opportunism transpires full drop (including how to hang Lionel Messi). We could maybe find one of the favorite actors of the film: the gap would have been even more fun. If you’re a fan of comics, this campaign should have fun. Does it make you buy a mobile 700 euros so far? Not sure.
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