The beginning of the commercialization of new high-end smartphones from Samsung is launching preorders connected the watch of US
There are calendars in which chance has little space. 10 April, the small world of high-tech will be marked by two highly anticipated events. The launch of pre-orders for the Apple Watch and the beginning of the marketing Galaxy S6 and S6 Edge of Samsung. Even if products and, more so, very different markets, Apple and Samsung will be able to measure in real time their respective ability to generate buzz. Beyond this ego battle, the stakes are high for both companies.
Samsung must redress the balance in the market for smartphones. The former leader of the market has been dethroned by Apple in the fourth quarter 2014, according to Gartner. The US has elapsed 74.8 million iPhones in three months, against 73 million smartphones to its Korean rival. They hold respectively 20.4 and 19% market share. Samsung, the other side is huge, a year earlier, he realized almost 30% of smartphone sales worldwide. This underperformance against several origins. It is both due to the Galaxy S5, the rise of Chinese brands and the success of the iPhone 6 and 6 Plus. Smartphone sales still account for almost half of sales of Samsung Electronics. Hence the importance of this division within the company. Korean is now focusing on the success of its two new high-end smartphones to boost the market.
With its unique design, its screen is slightly bizauté sides, seduces Samsung Galaxy S6 Edge despite a relatively high price (849 euros). Preorders are divided equally between the S6, sold him 709 euros and the Edge S6. And they are three times higher than those recorded last year at the launch of Galaxy S5, in some markets, including France.
The situation is significantly different from Apple. For now, the American while the philosopher’s stone, turning lead into gold. He followed that success with its iPod, iPhone and iPad, revolutionizing music markets, the mobile phone and tablets. Analysts expect it to do the same with the market of connected watches. Despite oversupply, it has not taken off yet. Last year, some 4.6 million connected watches have been sold worldwide, according to Canalys cabinet. It’s just for an object, some believe that it could dethrone smartphones (for comparison, 1.5 billion smartphones were sold in the same period). Expectations are like Apple is doomed to success not to disappoint.
With his watch, Apple also wants to show that he masters the technological challenges. Its use is fluid. The US has chosen to launch after its competitors, including Samsung, but with a successful product. While its Korean rival, left earlier, had taken the risk of putting on the market a Galagy Gear much less successful.
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