The Samsung Galaxy S6 comes out Friday, April 10 in Europe, North America and Asia, the South Korean electronics giant hopes to regain his rank face Apple , a global event that coincides with the launch of pre-orders for the watch connected US
US, Canada, France, Germany, Australia, India and South Korea. nearly five years after the arrival of the first Galaxy S, the S6 and its curved screen model, the Edge S6, land in twenty countries.
Having become the world leader in smartphones in fall 2011, Samsung is from the fourth quarter 2014 side by side or exceeded by Apple according to surveys.
Samsung has built its success on a reputation for elegance and performance of its products, high-end, but the S5, released last year was hugely disappointed with his plastic shell and modest innovations, while the iPhone 6 was selling like hotcakes.
Good reception from critics
Judging by the positive reviews of journals and sites, the Galaxy S6 seems to revive “Samsung mind” both because of its design as technical features: Metal coating and tempered glass, high-resolution screen “super AMOLED” of 5.1 inches, up to 128 GB of data storage, etc.
In Seoul, Joo Seung-Bin. was an early Friday morning to the crane foot to offer its gleaming S6.
“It’s not cheap, but I’m not one of those who change their phone every year old. It has a great design, “explained the young man of 23 years who had to pay some 850,000 won for fun (730 euros). The Edge S6 is 979,000 won (840 euro).
S6 and S6 Edge -under platform Android operating are equipped with a rechargeable battery with a “dock” (a base) wireless and very fast where 10 minutes to 4 hours of extra power. They board Also mobile contactless payment solution called Samsung Pay, certified by Visa and Mastercard.
A Galaxy S5 that had disappointed
Samsung is convinced to have found the parade to hugely popular iPhone 6 which allowed Apple to generate historical profits in the fourth quarter and especially to make up the South Korean whose global market share fell from 30% in late 2013 20% or less the end of 2014.
Lee Sang-Chul, number two in the mobile division of the group, said Thursday at a launch press conference that “the S6 register (it) of sales record for a Galaxy. “
Samsung unveils seldom sales figures but the S4 –lancé in 2013– is currently the best-selling smartphone of the group, with 70 million units sold .
Its sales have collapsed in 2014 with the release of S5 and announced the end of January the first drop in annual net profit in three years.
Competition Chinese
The South Korean manufacturer is indeed caught between the anvil of Apple , which dominates the high-end, and the hammer of Chinese manufacturers like Lenovo, Xiaomi and Huawei, whose products are cheaper but more technically efficient.
Analysts believe, however, that pulls out of the game thanks to the performance of the highly profitable business of memory chips help cushion the setbacks suffered by the mobile.
In its forecast released Wednesday, Samsung expects an operating profit down in the first quarter, but better than expected.
The Watch Apple preorder
Apple on its side Friday launched the much awaited Apple Watch, watch a connected Available for pre-order two weeks before its release.
The first bookings were recorded in Japan with a few hours ahead of the global launch via internet under 7:01 GMT.
It will be Available April 24 in nine countries (Australia, Canada, China, France, Germany, Hong Kong, Japan, UK and USA) at a price of $ 349 – or 399 euros – for the base model ( Apple Watch Sport), more than $ 10,000 for a version in yellow or 18K rose gold.
First new product introduced by Apple from the iPad in 2010, the Apple Watch will allow the owner to listen to music, receive SMS or give and take phone calls.
(With AFP)
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