A new Samsung Galaxy arrive in France! – LSA

 Neat design, lapped finishes, Samsung has found his signature with the Galaxy A3 and A5. The South Korean brand presented, January 21, 2015 in a Paris cafe, its new series of Galaxy A, Samsung mid range smartphone. “ A mid-range that carries the codes of premium” ensures William George, Product Manager at Samsung in France. Like the Galaxy S, the smartphone is metal and glass, “ an effort was made on design, with quality materials and premium” added the young man. A range now comes around the Galaxy A5, and its screen of 5.2 inches, and the A3 with a 4.7-inch screen. Side features, the Galaxy A5 approaches the Galaxy S6, with its Full HD AMOLED screen, digital sound player and access to 4G +. It is also equipped with fast charging, “ it recharges 50% in 33 minutes” says William George. Both models Galaxy A3 and A5, are equipped with 16GB of memory which can add a micro SD up to 128 GB. Both smartphones will be available in France since the week of Jan. 25, 2016, and are already pre-order at certain retailers. With its lighter features, the Galaxy appears A3 at 309 euros, while the Galaxy A5 is 409 euros.

  Samsung’s new strategy on the mobile

 Whether the side of the picture quality or the battery life on the Galaxy A, Samsung is as demanding as the Galaxy S. “ We apply the expertise Samsung” analysis William George, Product Manager at Samsung France. The South Korean brand has decided to reduce its number of product lines to make things easier to understand. “ Sometimes there were too many references, overly expanded ranges says William George , historically, we had products across all ranges” he continues. In 2016, Samsung has decided to restart on smartphones midrange, despite competition from multiple manufacturers, because “ it is important for consumers” notices the product manager.

  Samsung targets young

 While the Galaxy S6 is a premium smartphone with this range Galaxy A, Samsung is a younger population, and this will be visible in the brand communication. If no television advertising is planned, the poster campaign and posted on the Internet video will focus on the theme that serves as the background screen smartphone. With its green and blue chevrons, this theme has been specially developed for the French market. Side features, Galaxy A is very fast and convenient. It is a specialist selfie, whether scenic or simple, the user can trigger the camera by simply raising your hand. In a highly competitive market, with its range Galaxy A, Samsung should have its part to play.