The head of the mobile division at LG confirmed that the Korean manufacturer will announce its next smartphone Featured on February 21, as part of the MWC 2016. With the ambition assumed to counter Samsung Galaxy and S7, which will be him Also presented during the Spanish show.
few days ago, LG was the first manufacturer of smartphones to speak to the press an invitation to a conference on 21 February. One day before the official opening of Mobile World Congress 2016 in Barcelona. The invitation in question, which you will find below, does not reveal much about the content of the upcoming presentation. Extrapolating a little, we can just say that the music box could be related to a possible own music streaming service in the Korean manufacturer, and listed for several months now in the “rumor”.
Things would have remained there if Juno Cho, head of LG Mobile division, had not granted an interview to the newspaper The Korea Times . If he quotes at any time the name of the “G5″ (or whatever its trade name in the end), the senior executive is little mystery about the fact that his company is well announce a high-end smartphone at this conference. He even takes care to indicate the reasons for such a strategic change. Indeed, recall that the Korean manufacturer was accustomed to unveil its high-end smartphones between April and June every year since the G2. This policy was the double-edged arrive on the battlefield after its main competitors, but with products expected to be most successful. However, if this policy has more or less successfully for LG G2 and G3, superior to their opposite when their outputs, it backfired for the G4 in 2015.
The fault probably of Galaxy S6 and S6 edge otherwise more successful than their predecessors, and Huawei became increasingly competitive over the years. Not to mention that even with a proven technical superiority, the G2 and G3 have never been able to worry about the Galaxy S range in sales. Juno Cho shows still quite confident. While acknowledging that if “ the launch of the high-end smartphone from LG has been delayed several months after that of Samsung (…) it will be different this year. LG Electronics is ready to face Samsung “It also provides details on the illustration of the invitation, saying” when you open the little box, you will experience new things “. It would not take less than the second Korean manufacturer to achieve even a little reverse the trend largely in favor of his brother enemy.
To find out if it’s empty promises or LG really has a hidden ace in the hole, it will therefore have to wait a month. Handing a little ear, you can hear some noise corridor that evoke necessarily high-end features (QHD screen, Snapdragon 820, etc.), but above all-metal shell and an innovative system of retractable battery. As shown below created by a visual CNET Korea . This allowed to obtain a design in line with that of iPhone 6s and Galaxy S6, while keeping a removable battery and microSD card reader. If the rumor is well founded, it is unclear whether this would be sufficient to fight against the coming high-end Samsung (S7 family), HTC (One M10) and Huawei (P9) will certainly announce also in the next MWC. But it would be a good start …
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