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Samsung could not meet the demand of Galaxy S6 Edge due to insufficient production
Samsung addresses the year 2016 still pretty much dominating the global smartphone market. The South Korean giant truste just over 20% market share, against 13% for Apple and about 8% for the Chinese Huawei, according to the latest research firm IDC. But the reality is more nuanced.
After posting spectacular growth, sales of Korean manufacturer of smartphones have clearly packed in two years. The group paid particular its poor anticipation of demand for its various models. Last year, sales of the Galaxy S6 were less qu’escomptées high, and those of the Edge version to the curved screen on the edges, very demanded by consumers, have been sealed by insufficient production.
Despite devices to the fresh design and good reception by the press, the range of Galaxy S6 (S6, S6 Edge and Edge + S6) failed to compete with the last two generations of iPhone , which allowed Apple to corner more than 90% of the profits of the mobile industry in the third quarter of 2015.
Two S7 Galaxy models presented in February
To avoid repeating the same mistakes, Samsung would have already scheduled a first stock of 5 million copies of his next phone The Galaxy S7 , reported the South Korean site ET News . Industry sources cited by the South Korean news agency Yonhap , Samsung is expected to present its new product star the day before the public opening of the Mobile World Congress, the world’s largest exhibition of mobile, which runs from February 22 to 25 next in Barcelona.
Last year, the Korean company has unveiled the Galaxy S6 and S6 Edge Galaxy in the capital of Catalonia. This year, the global leader of the mobile is expected to announce two models. The first, Galaxy S7, with a screen of 5.2 inches (13.2 cm diagonal) and the other, the Galaxy S7 Edge, to the curved screen of 5.5 inches (13.9 cm) . The Galaxy S7 should be produced initially at 3.3 million copies, the S7 Edge, to 1.6 million units, according to ET News . The Korean giant then adapt production to demand.
A sensitive screen to pressure and expandable memory
These new smartphones are expected to carry a touch screen sensitive to different levels of pressure, in the vein of 3D technology integrated Touch by Apple to iPhone 6s and 6s Plus. They should also be equipped with a new chip developed by Qualcomm and a memory card slot to increase storage capacity. A highly demanded by consumers option, which is not the order of the day at Apple.
Also according to Yonhap, Samsung could integrate an iris scanner to strengthen the security of its smartphones locking and unlocking, the technology model Windows Hello, launched by Microsoft with the latest Lumia. Prices have not yet filtered.
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