The phone giant have it delivered the worst advertising of 2013?
order to promote its shows connected Samsung published this weekend an advertisement called “Are You Geared Up? “. In less than 48 hours, a huge controversy broke out about on the web.
In this spot of 2 minutes 30 seconds, two men and a woman find themselves on the same chairlift, then begins a courtship to conquer the beautiful. To hold its prey, one of them then puts forward his biggest asset … his fiery eyes? Colgate smile ? His humor and personality, unusual? No: his watch GALAXY Gear ! The opportunity to show the different possibilities offered by the accessory, such as voice dialing, photo taking, control the phone remotely or receiving calls, all without having to leave his phone pocket .
If the general idea is not bad to highlight the watch functions connected, many are insurgents on several points. First of all, the unrealistic side of certain actions, such as the use of the screen of the watch with gloves or not intended for letting his phone 700 euros on a railing Ski. This is neither the first nor the last time that advertising arrange the facts to serve his cause and made the pickiest hand, it does not bother very little. The main problem highlighted in this advertisement is the misogynist side suggesting that a woman can be quite “low” to be seduced by a simple gadget, and the unhealthy attitude of “heroes” that tracks the girl to the point to take pictures on the slopes.
Because of the many remonstrances Samsung has disabled ratings and comments YouTube … an admission of weakness?
Read also: TEST – Samsung GALAXY Gear: smartwatch that delivers the record straight
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