Samsung Galaxy Alpha victim of the success of the iPhone 6? – Les Echos

The South Korean group could stop the production of this device available for only a few weeks and should have to elbow with the latest smartphone from Apple, with the Like the Galaxy Note 4

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A (very) tiny tower and then goes away? Samsung dream of stopping production of Alpha Galaxy, its first smartphone with a metal frame and relatively close design of the iPhone 5 and the iPhone 5S, according to Korean media quoted DetNews.

The reason? Make room for the arrival of Galaxy A5. Introduced in late October, this model is already marketed in China and Taiwan, and will land in South Korea, Samsung domestic market in January 2015 and in Western countries during the remainder of year.

If the operation is not exceptional in itself – Apple dream and to end the exploitation of the iPhone 5C benefit of a small format that iPhone 6 could emerge next year. – it would be surprising because the Galaxy Alpha is operated since September

Downturn in the middle end

In August, the first photos of this device were leaked on the Internet, revealing a camera facing up range – turning its price at launch around 649 euros ” naked “( Editor’s note: sold without subscription ) – like the Galaxy Note 4 sold in the same period. Both of which are supposed to elbow with the iPhone and the iPhone 6 6 addition Cupertino competitor. Alpha Galaxy is also equipped with a screen 4.7-inch diagonal, just like the iPhone 6.

If Samsung does not disclose sales figures its Galaxy Alpha, neither he nor the Galaxy Note 4 have only match for the two versions of the latest smartphone of the firm at the apple which had a record start. Since then, Samsung seems to have begun to reposition itself in the mid-range, precisely through the Galaxy A5, but the Galaxy A3.

Market share down

I must say that time is running out for the South Korean group, still number the global smartphone market but sees more challenge its hegemony. Because if it fails to titillate Apple in the Premium , Chinese manufacturers, Xiaomi – now valued 45billion dollars – Huawei, Lenovo, but the South Korean LG – continue to nibble him market share, benefiting from the boom in the ow cost in emerging countries.

In one year, Samsung has lost nearly 8 points of global market share, the latter amounting to 24.4% in September 2014, against 32.1% in the end of the third quarter of 2013.

Nicolas Richaud