Updated article to 13h
declining profitability, falling market share: Samsung badly needs to bounce to avoid an even distant but not impossible nightmare scenario. It is known that various measures have been taken such as reducing the range for next year. The group will reduce by a quarter to a third party
number of smartphones it plans to market in 2015. Without
specify the exact number of models affected by the reduction. But South Korea has primarily-all need a new successful reference terminal.
This is the future Galaxy S6 will have this heavy task. And Samsung does not intend to repeat the mistakes of the past by being too shy about breaking the design. It has talked about a project from scratch for this new flagship store.
According to the sites and NowhereElse Blog HD, Galaxy S6 is equipped with an all-metal shell, a small revolution for the giant but a mandatory revolution to align with the high standard quality of competition. Above all, it could largely be inspired by the Galaxy Edge who has done much talking. It would thus be equipped with one or two dynamic curved edges, which would be posted additional information.
The question is whether this subtlety really changes the game in terms of user experience and if it will be enough to S6 a separate smartphone in a premium segment increasingly standardized.
In addition to this design, the latest rumors, the S6 is equipped with a 5.5-inch display (2560 x 1440 pixels), a chip
64-bit Exynos 7420 eight cores, a GPU Mali-T760, supported by 3 GB
RAM. We find 32 GB of storage and a 20 megapixel camera.
In the third quarter, the South Korean giant has seen its market share shrinking, going into a
year from 32.1% to 24.4%. Sales were hoisted to 73.2 million units
against 80.3 million in Q3 2013. The world number one
suffered particularly in China, where sales fell by almost 29%
!, Particularly because of the success of Xiaomi.
The fault in particular to an S5 has not fulfilled its objectives. According to the Wall Street Journal, quoted by The Verge,
if the high-end smartphone received production 20%
than its predecessor, its sales were 40% below
targets, causing too much inventory. Moreover, three
months after launch, the S5 has underperformed S4 (12 against 16
million units).
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Key figures: sales of mobile and smartphone
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