Galaxy S7: A high-end smartphone promising – LeMondeInformatique

While the Galaxy S6 (pictured) was somewhat disappointed by his lack of ambition, his successor S7 could pleasantly surprise. (credit: DR)

currently crossing a difficult period and after the success subdued his last two high-end smartphones Galaxy, Samsung wants to believe in a rebound. Expected in 2016, the S7 should arrive with a lower rate of 10% to that of S6 at launch, performance reviews on the rise and a micro-SD card reader.

The next spearhead of high-end smartphones from Samsung, the Galaxy S7, is not expected until next year. This does not prevent the first indiscretions fuiter the web, first and foremost those relating to the use of a faster Snapdragon processor 820 coupled with the return of a micro-SD card reader. “Many people were angry that Samsung had removed the card reader with the Galaxy S6, but I think he will make his return in the S line with the S7″, said Patrick Moorhead, an analyst at Moor Insights & amp; Strategy. A decision that was especially resented the increasingly intensive video memory (type 4K) multiply. In this context, Samsung could go up to manage micro-SD cards of more than 128 GB

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But that’s not all: the next standard of the Korean company should also be offered at a price 10% lower compared to its launch its predecessor (read review of Galaxy S6 Edge: Innovative, impressive but impractical). In France, it was proposed bare by telecom operators at a price of € 849 for the 32GB version. By offering a more attractive price, Samsung hopes to attract more. It is clear he needs in two years, its market share increased from 32% to 21% according to IDC

According to reports, the Snapdragon 820 chip would only onboard. for Galaxy S7 marketed in the United States and China and elsewhere that would be another – Exynos 8890 – that would be used. According to Patrick Moorhead, the chip 820 allow a very significant performance improvement over the previous smartphones of the firm and come compete seriously A9 used in the latest Apple iPhone. “This is not a classic but drastic improvement, Qualcomm talking about doubling the performance per watt,” added the analyst.

Qualcomm introduced its Snapdragon processor 820 last August, but neither the chipmaker nor Samsung have officially confirmed that it will be used in the Galaxy S7. Qualcomm says that 820 LTE offers faster speeds, as higher graphics performance thanks to its integrated graphics, Adreno 530 and 64-bit CPU running at 2.2 Ghz Kryo. According to reports, the chip 820 quadcoeurs gets a score of 5423 to benchmark against Geebench in 4454 for the Apple A9.

Anyway, despite the arrival of S7 Galaxy, Samsung could continue to lose market share. “They need help to make their technological capabilities are in line with user expectations,” said Patrick Moorhead. “The curved screens, as feature Edge S6 are nice, but do not solve any problem user. They would have more merit to offer technologies like wireless charging. “Besides some weakness in marketing strategy:” Samsung is an unequal society in marketing where Apple reassures and a coherent strategy. “