Samsung reply to Apple by releasing its Galaxy Note 4 in advance – Echoes

Following the success than meets the iPhone 6 from Apple, the Korean group on Wednesday launched its new smartphone giant screen, the Galaxy Note 4, China and South Korea

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Samsung was nice to make fun of Apple in its advertisements, accusing him of having copied the “Note” to develop its iPhone 6, it is clearly not sufficient to counter the firm at the apple. The real answer came Wednesday with the announcement of a new advanced smartphone XXL South Korean release, the Galaxy Note 4, originally scheduled for October. The pressure from Apple and the incredible sales of its iPhone 6 – more than 10 million copies in one weekend – there’s probably something. No way for Samsung to leave the field open to its biggest rival in the market for high-end smartphones.

Galaxy Note 4 is finally available this week in South Korea and, surprise, China. This is the first time that Samsung’s model in this country before other markets -140 country should follow in the coming weeks. A snub to Apple, he is still waiting for government approval to be able to offer its iPhone 6 in China …

No right to error

The stakes are high for Samsung, whose market share declined. In the second quarter, it fell to 25.2%, against 32.3% a year earlier, according to figures from IDC. Over the period from April to June, the operating profit of the South Korean down 24.6% to its lowest level in two years, when he was dethroned Apple to become the world leader in smartphones.

Mobile division suffers particularly among entry-level models on which the Chinese Huawei in mind, are very aggressive, and the high end where the Galaxy S5 s is doubled in May (in total sales) for the Apple iPhone 5S.

Therefore, with the new Galaxy Note, Samsung has no room for error. “These are difficult times, acknowledged Lee Don-Joo, director of sales and marketing for the mobile division. But hopefully we can bounce back soon with our expertise in technological innovation. ” With the Galaxy Note 4, Samsung hopes to do better than the 10 million copies sold 3 in the two months following its release. Better to unsheathe before Apple dries demand.