Sunday, February 21, 2016

Galaxy S7: Samsung wants to return to success – Les Echos

The regularity of Samsung is worthy of a Swiss clock. Since 2010, the Korean manufacturer draws each year with the same period a new model of its flagship Galaxy. It is not surprisingly that the giant unveiled at the Mobile World Congress the Galaxy S7 and S7 Edge, version with curved edges, which will be on sale from March 11.

Visually, it’s saying that there is a family resemblance between the past and reject its predecessors. Besides the size of the S7 is strictly identical to that of the S6 or 5.1 inches, against 5.5 for the S7 Edge.

In response to criticisms, Samsung has reinstated a MicroSD card slot to expand internal phone memory and emphasized the strength of the unit against dust and water.

In contrast, the battery of the new flagship remains immovable. “Given its large capacity, no need to change it,” they argued at Samsung. One can doubt the veracity of cete affirmation after a few years of use. But it is true that with 3,000 mAh battery comes out strengthened compared to 2550 mAh of Galaxy S6. The smartphone is supposed to hold and fifteen hours of continuous video playback. An agreement finally was announced with Facebook around the uses of virtual reality.



Made for Mobile Game

in general, if the appearance of his gondola changes little, the manufacturer ensures that if you lift the hood, the engine roars much stronger than in 2015. the processor capacity has been increased 30%, that of the graphics processing 64%. RAM is 4GB, against 3 GB for the S6. All characteristics that will make it a choice terminal for mobile gaming, trusts the manufacturer.

Two different chips

Half of the newest additions to the Galaxy range that will produce Samsung will therefore Korean giant equipped with the processor, the Exynos 8. While the other half will consist of a Snapdragon chip from Qualcomm’s 820N.
Two different chips so after Samsung announced to have been diverted from the US manufacturer of processors, as explained in January, people familiar with the matter.

Another small addition, the possibility of having a permanent display of the time or date on the front, which saves battery avoiding turning on the phone every time you consult it as you would use a watch.



A pedestal wobbles

Despite these strengths highlighted by Samsung, difficult to comment on the ability two new models to strengthen the Korean in its position as the leading smartphone manufacturers. The pedestal of the King Samsung has indeed wavered in 2015, while sales of the Galaxy S6 has not been up to expectations.

With 320 million phones sold Gartner, Korean stays ahead. But its market share to nearly 25% in 2014, fell to 22.5% in 2015. In the fourth quarter, it even descended to 20.7%, while China’s Huawei is gradually a place in upscale and especially that Apple, despite a year-end halftone, has gained ground on its Korean rival in 2015.

to stop departures to the firm apple, Samsung hopes to have a new S7 with its “iPhone killer”. The question is which version it will kill. A new iPhone is expected by summer

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