Faced with the hegemony of Apple in the profits of the mobile industry, Samsung’s response contours are taking shape. The Korean manufacturer has convened media specialists and new technologies February 21 in Barcelona for a “Galaxy Unpacked” which should coincide with the submission of its next flagship. Like last year, the firm Suwon should unveil in the Catalan capital on its new line of Galaxy S the day before the public opening of the Mobile World Congress, major annual rout of mobile phones held this year from 22 to 25 February. The video language elements teaser released by the world’s number one smartphone leave little room for doubt, since it already must already expect “to get a new idea that can make a phone” .
Left Behind by the iPhone on the premium segment and threatened by Chinese Huawei, Lenovo and Xiaomi on the entry level, the south Korean giant has retained little of its crown first manufacturer global smartphone at the end of 2015. despite a favorable reception from the specialized press, sales of the Galaxy S6 and Edge declination curved screen on the slices were less high than-expected and profitability weighed down by a poor understanding of demand. For the seventh generation of its Galaxy S phone, Samsung has no right to make mistakes if he wants to continue to lead the race in the lead and win back market share in its historic rival, Apple.
Two models, few changes, an external memory
sign of its will to walk on the iPhone flowerbeds , the next line will be announced this fall, the Korean manufacturer is likely to introduce two models of Galaxy S7, whose design and characteristics should be very close to those of their predecessors. The first classic version, should carry a screen of 5.1 inches diagonally, the second, the S7 Edge, PHABLET format of a curved screen of 5.5 inches. According to and News , the Galaxy S7 should be produced initially at 3.3 million copies and the Edge S7 to 1.6 million units. Samsung then adapting production to demand not to repeat mistakes of the past year .
The two models should display several common characteristics: a Super AMOLED Quad HD display of 2560 x 1440 pixels, an octal-core Samsung Exynos 8890 processor coupled with 4GB of RAM (against 3 GB for S7) and internal memory of 32 or 64 GB or 128 GB depending on the country. According to the specialized site Venturebeat , Samsung should give assurances to consumers and graft in its Galaxy S7 an SD memory card slot, absent from the range S6, to increase their storage capacity up to 200GB. both phones should also be certified IP67, a standard proving their resistance to immersion in water up to 1 meter and dust projections, and see their improved batteries on paper.
Launched in early March at a more attractive price?
According to the Wall Street newspaper, the Galaxy S7 and S7 Edge could inaugurate a touchscreen sensitive to different levels of pressure, like 3D technology integrated touch by Apple in the iPhone 6S and iPhone 6S Plus. The US specialist site The Verge also evoked the possibility that Samsung develop an iris scanner to enhance the security of its smartphones locking and unlocking, the pattern Windows Hello launched by Microsoft system with the latest Lumia smartphone. Finally, according to Korean media, Samsung could halt the race megapixel that engage primary manufacturers installing a 12-megapixel sensor on its new phones, against 16 megapixels to their predecessors, who would, however, coupled with better components.
According to Israeli journalist Shai Mizrachi, the Galaxy S7 could be marketed as of 11 March. Uncertainty remains about its sale price. In early December, a Chinese analyst relayed by the site Firstpost estimated that Samsung might launch its phones at a price about 10% lower than the Galaxy S6 to make them more attractive to consumers. Upon their release, the Galaxy S7 and S7 Edge were proposed respectively to 709.90 and 859 euros without subscription.
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