The South Korean company anticipates its best profit in more than two years, driven in particular by sales of its latest model of smartphone.
Finally some respite for Samsung. The technology company anticipated this Thursday an operating profit of 8,100 billion won ($ 7 billion) between April and June, up 17% year on year. This result, the best recorded by the group since the first quarter of 2014, exceeding forecasts of financial analysts by Thomson Reuters, who had forecast an operating profit of 7.8 trillion won. This performance is due to sales of its latest model of smartphone, the Galaxy S7, and its cost reduction policy.
“The mobile phone division of Samsung has probably performed well thanks to sales solid Galaxy S7 as well as the overhaul of its supply in the entry phones and mid-range “, found Peter Lee, an analyst at NH Investment & amp; Securities. It estimates that 26 million copies of the Galaxy S7 have been sold since their introduction in March. This model may be more successful than its predecessor, the Galaxy S6, including sales forecasts have been lowered from 55 to 40 million in 2015.
To maintain momentum, the number of smartphones, which weighs a quarter of the world market, can also count on its semiconductor division. Selling chips was reported $ 11.1 billion in 2015 against $ 8.7 billion for telephony. Samsung provides its chips to other manufacturers, including Apple, which is part of its major customers in this activity. To counter the rise of Chinese manufacturers like Huawei and Xiaomi, Samsung wants to extend its particular offers companies and invest the health sector
The war is not just economic. It is played also on the judicial field. Huawei announced Thursday it had filed a complaint against Samsung for patent infringement. The Chinese manufacturer accuses Samsung use, unlicensed, mobile communication technology fourth generation of operation and interface software systems in Samsung mobiles. The Chinese offensive against foreign competitors had already shown last month with the threat of a ban on sales of some models of iPhone in China. Apple is accused of plagiarizing the design of a smartphone designed by a Chinese company. Last year, the Chinese Xiaomi was forced to stop sales of its devices in India following a complaint from Ericsson.
Samsung, the financial performance could be a short respite time. The company, which plans to carry 50,000 billion won ($ 43.3 billion) in revenue in the second half, facing the next release of the iPhone 7, the flagship of its US rival. “Apple will launch new products in the second half of the year, and I think the turnover (Samsung) could then fall,” said Greg Roh, an analyst at HMC Investment. South Korea will try to distort this analysis with the release next month, the Galaxy Note 7. In addition, the manufacturer would consider market by 2017 two foldable screen models of smartphones, according to Bloomberg.
No comments:
Post a Comment