Thursday, July 7, 2016

The Galaxy S7 push Samsung’s profits to altitudes … – Les Echos

Global demand for smartphones has cooled sharply since last year, forcing Apple to concede in April for the first time in 13 years, a decline in revenues. But the number one sector, Samsung Electronics, comes to defy this trend by announcing its best quarterly profits the past two years. According to analysts, the group had managed to sell, within four months, 26 million of its Galaxy models S7 and S7 Edge.

The success of this new generation of premium appliances launched in March would have allowed the south Korean giant to generate an operating profit of 8.100 billion won, or 6.3 billion euros, the second quarter alone. This performance represents a surge of over 17% year on year, according to preliminary projections of the group released this morning in a statement.



Pleasant surprise for investors

alone, Mobile iT division, which includes smartphones, would have generated half of these profits – or 4,000 trillion won – and found a place she had lost it a few years ago in the balance sheets of the company. Seen in the early 2010s as the chief of Samsung Electronics growth engine, the smartphone division saw its profitability and its weight back under the onslaught of Chinese producers of smartphones at bargain prices such as Xiaomi, Oppo and Vivo. But after an important work of restructuring and reorganization of its medium and inexpensive ranges, the division now seems better able to defend its positions.

Very pleasantly surprised by the figures, investors have pushed up Thursday morning as the Samsung Electronics in the street of Tokyo. He progressed well over 1.7% at midday. Since the beginning of the year, the action has even gained nearly 20%, driven by the very positive rating analysts who also point to the good sales of the semiconductor division of Samsung Electronics.

the group took advantage of the worldwide demand for NAND flash memory and NAND 3D which he is the world’s largest producer. His unit in charge of the manufacturing of screens slabs, she returned to profitability in the second quarter after a stint in the red in the first three months of the year

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