Samsung still has bread on the board with the Galaxy Footnote 7.
Despite the instructions of the south-Korean company, more than a million of those phablets running would still be actively used, according to the data of the company Apteligent, specializing in the analysis of mobile applications.
Since the announcement, earlier this week, the final stop of the production, use decreased slightly. However, it remains higher than that recorded a month ago at the launch of the first programme of the return of the phone.
the bulk of The work is to be done in the United States, where 1.9 million Galaxy Footnote 7 have found a purchaser. In Europe, few copies came into the hands of consumers : 50 000 approximately, of which 45 000 sent back to Samsung.
Know how to say stop
The week has been busy for the multinational company, which had first “limited” production of the smartphone, ” the time to take additional measures to ensure the quality and safety “.
She had, a few hours apart, suspended production until further order, also asking its commercial partners to no longer distribute the product.
” suspended “, the production has quickly been ” finalised “. And the recall program, extended to the whole market marketing of the Galaxy Footnote 7. With, for those who have purchased the phablet in direct from Samsung, a carton of forwarding dedicated, protected fiber ceramic supposed to contain any outbreaks of fire.
To accelerate the movement, the first signal has been given in South Korea : beyond 31 December 2016, it will no longer be possible to exchange the Footnote 7 or to receive a refund.
The price of generosity
in The United States, Samsung chooses to be generous to convince customers : up to $ 100 will be given to who will relinquish its Footnote 7 in exchange of another smartphone from the Korean manufacturer. Those who opt for a refund or a phone of another brand will receive a fixed sum of 25 dollars.
As compensation, which, if placed end to end, weigh on the finances of Samsung. On Wednesday, the subsidiary Samsung Electronics has lowered to about 2 billion euros on its operating income estimate for the 3e quarter of 2016. An amount that also takes account of the expenses incurred in the recall program, costs of inventory management and are set for any components you purchased in advance.
according To Bloomberg, the negotiations that Samsung enjoyed with Fiat Chrysler to resume all or part of its subsidiary Magneti Marelli – specializes in automotive components – would be placed in the second rank.
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