La black series continues for Samsung. Friday, the us authorities have banned smartphones Galaxy Note 7-aircraft, origin or destination of the United States, even when turned off. For security reasons the owners of a Note 7 will no longer be able to carry on their person or in their luggage, either in the hold or in the cabin. The smartphone can no longer be shipped by air freight.
The passengers are now facing the confiscation of their devices, fines and lawsuits if they do not comply with the ban.
This announcement comes as the brand image is suffering for the last six weeks of a crisis due to the case of the battery explosive. The defects of the device are in fact likely to cause of violent incidents.
discontinuation of the production and the sale of the Galaxy Note 7
Samsung said that these explosions are due to overheating caused by “an error very rare during the manufacturing process”. On 1 September, the company had recorded 35 cases of overheating battery, note The Verge. For the moment, no one was injured.
To avoid the worst, the world’s leading manufacturer of smartphones, has announced, just two months after the launch of its Note 7, the stop of the production and sale of this device. The brand has also called on all owners of Galaxy Note 7, to immediately cease to use it.
A shortfall of $ 3 billion
The problem would have occurred on a phone mid-range, it would have been less serious for the finances of the company. And for good reason, the “phablet” was supposed to be the new flagship of the brand. According to Bernstein Research cited by Les Echos, the Note 7 would have been able to generate 8.5% of the net profits of Samsung Electronics in 2017.
The giant South Korean should accuse a shortfall of $ 3 billion over the next six months, according to its own estimates. the action Samsung has already dipped 8% this Tuesday in Seoul after the decision to stop selling the Galaxy Note 7.
beyond The financial losses are immediate, Samsung will have to improve its image. This case calls into question the whole process of quality control from Samsung, and the control of its suppliers.
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