multiple rumors, the official presentation, of pre-orders, the launch of the Galaxy Note 7 had started this summer. The routine to Samsung, which has used to market dozens of smartphones per year in several markets. But not everything has not gone as planned for the Galaxy Note 7. Quickly, the batteries of the device have quickly been a problem and, also expert or Samsung in the launch of products, it has very badly handled the crisis in the media and industry that followed. You redid the movie.
A launch action
August 2 : Samsung unveils new high-end device. This is the Galaxy Note 7. A phablet with a curved screen of 5.7 inches with strong technical qualities including support HDR and 4K. The Note 7 is also distinguished by several innovative features such as the recognition of the iris or even the possibility to create a GIF with a pen finer and more precise than on previous models. The camera feels excellent and is already promising to be a new board commercial of the year-end. All the more that its output has been well shimmed just before the iPhone 7. The first taken in the hands of the journalists are full of praise, including the drafting of 01net.com.
August 9 : in two days the Galaxy Note 7 has already reached 200 000 pre-orders in South Korea, which is double the Galaxy S7. Everything is shaping up very well for the smartphone.
August 19 : opening of pre-orders for a few countries in the world, including the United States and Europe.
first explosion
August 24 : A first device explodes in China while he was in the process of recharge via an ac adapter micro-USB to USB Type-C.
August 29 : a user post a video on YouTube amount a Galaxy Note 7, which takes fire, this time with the official charger from Samsung.
31 August : Samsung suspends deliveries during the two days in order to perform testing on its aircraft.
September 2 : while the marketing was scheduled to begin that day in France, the sales are suspended. The head of the mobile business Kohn Dong-Jin acknowledges a problem with the battery. Samsung lists 35 instances of problems, and stops the marketing of the Note 7 and launched a programme of exchange for the 2.5 million devices already sold.
September 8 : the american federation of aviation recommends that you do not turn on the Galaxy Note 7 in the aircraft or of the load volume, Several companies will ban shortly after the device on their flights. The impressive video of a Jeep that caught fire and made the tour of the world.
September 15 : Samsung reminds us a million Note 7 in the United States, to be replaced by new equipment.
The disaster continues with the replacement batteries
September 21 : Samsung sends security notifications to the owners of Galaxy Note 7, to ask them to stop using the smartphone.
25 September : new complaints from customers to evoke the overheating of their new replacement batteries when the device is charging.
1st October : the pre-orders for a new model of Galaxy Note 7 are open in Korea, and must follow elsewhere in the world.
6 October : a phone that catches fire with a replacement battery in a plane of Southwest Airlines. Two other cases occur in the United States.
October 9 : AT&T and T-Mobile to stop marketing the device.
10 October : Samsung suspends production of the Galaxy Note 7 for further investigation.
October 11 : 09: 30 , the company shall suspend the sale and the exchange programme of the Galaxy Note 7 and requests its customers not to use the device.
In the wake, the constructor announces to permanently cease the production of the Note 7. Experts assess already has 10 billion dollars the financial impact of this output failed.
later in the day, the website of XDA Developers has posted a video in which he describes the procedures put in place by Samsung to return its Note 7. And it’s not kidding. Instructions, gloves, this kit includes, especially, a multitude of boxes specific to the transport of Lithium Ion batteries defective. Moreover, it is clear that she will not be able to be sent by plane.
The experts assess already has 10 billion dollars the financial impact of this exit is missed.
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