The giant south Korean Samsung has finally declared Tuesday in the death of the Galaxy Note 7, after having, in the night of Monday to Tuesday, called on its distributors to “stop the sales and exchanges of Galaxy Note 7″ and customers to “turn off and stop using the device” . This in response to several cases of explosions of the battery. A fiasco that should create a call of air for its key competitors and in particular Apple. However, Samsung Electronics had mentioned Saturday, a mere temporary suspension of production of its phablet.
Already shaky, investors have reacted immediately to this change in the discourse of the group in selling their securities. The share was down 8 % on the stock Exchange of Seoul and closed the meeting at 1.54 million won (1.233 euros).
Rebound in the stock market Apple
A good news for Apple, whose effects were felt as early as Monday on the New York stock Exchange. The title won more than 2 % following the announcement by its competitor, the suspension of the production of its smartphone, evolving from the blow to its highest level since December 2015. Its market capitalization, the highest on Wall Street, is now in the neighbourhood of 650 billion (586 billion euros).
The journal south Korean Hankyoreh reports that, according to several sources, that Samsung hopes that its users refer to the Galaxy S7 and Note 5, the predecessor of his defective device.
heavy losses ahead
Linda Sui, a specialist in mobile telephony within Strategy Analytics, quoted by AFP, however, feels that this case could cost “$ 10 billion or more ” to Samsung. “The impact on the brand image and consumer confidence could be much worse “, she says.
The final stop of commercialisation is the lost sale of about 19 million phones, or about $ 17 billion of revenue, according to calculations by Credit Suisse. This figure corresponds to sales that Samsung could hope to achieve during the production cycle of Note 7, which have not had the time to be launched in Europe.
boost to iPhone sales
A good news longer-term for Apple, which could sell for tens of thousands of iPhone additional thanks to the setbacks of his opponent’s Korean. The last “jewel” of Samsung was launched in great fanfare at the end of August in order to take short Apple and the release of the iPhone 7.
” We believe that the current problems with Samsung might help Apple to gain market share, ” wrote Kulbinder Garcha, analyst, Credit Suisse. “The iphone 7 Plus is the natural alternative to Note 7 in this price category,” said Geoff Blaber, analyst at CCS Insight, at the beginning of September in the Financial Times.
A boost welcome to the american brand ? This might perhaps in any case to disclose sales figures for its iPhone 7, then that group at apple had been informed in September that it would reveal not, and this had aroused the concern of the investors.
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