Sales of Samsung Galaxy S4 already faltering - 01net

01net

the 11/10/13 at 11:08

sales of Galaxy S4 essouflent.

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Faced with the failure of Nokia, BlackBerry and HTC, Samsung and Apple seem to only take their game on the smartphone market. And again. According to the research firm Barclays, quoted by Reuters, the South Korean manufacturer sees sales of Galaxy S4, its flagship model, drop sharply. While 20 million copies have been sold in May and June, only 16 million have been sold during the quarter July-August-September.

And it is not finished. Barclays provides only 13 million handsets sold S4 in the fourth quarter, which is yet the most suitable commercially period. At the full range, however, Samsung is growing, with more than 86 million smartphones sold in the third quarter, an increase of over 13% compared to the previous quarter. In short, Samsung sells more and more entry-level smartphones, and fewer high-end smartphones.

Several hypotheses

How to explain this phenomenon? Few explanations emerge for now. This soft shot occurs at the same time as starting early October, Kevin Packingham, product manager of the mobile division of Samsung Electronics. Arrived two years ago, it was he who oversaw the launch of latest high-end brand products, like the Galaxy Note, the Galaxy S3 or S4 Galaxy. But is it a forced departure or voluntary departure? And is there a relationship between the departure and bad sales figures Samsung S4? No information was available about it. Samsung has just explained that he was leaving the company. “We thank Kevin for his contribution and wish him success in his future career,” , said a spokesman for Samsung with the New York Times.

Another hypothesis is a general slowdown in the market for high-end smartphones. But for the check, he must wait a few months and analyze the performance of various competitors. Apple, for its part, does not seem to be affected. The company was pleased to have sold 9,000,000 iPhone 5C and 5S in one weekend. A record she said.

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