Samsung has released the first TV spots for its shows connected, which are reminiscent of Apple advertising.
Samsung Galaxy Gear is real, but looks like an object straight from the future. For sale for two weeks, this shows connected can read posts or take his pictures, a bit like a secret agent. But James Bond is far from being the only fictional character talking to his wrist. In his first spot advertising with the Galaxy Gear, Samsung recalls all the myth around the clock connected to film and television. Star Trek Inspector Gadget through Power Rangers , these heroes were all a little computer on the wrist.
Airing Sunday on American television, the video has already been viewed over 270,000 times on YouTube and has been widely discussed on social networks. Users liked its simplicity and nostalgic atmosphere. “The end result is really nice,” says The Verge. “Too bad we can not say that the Galaxy Gear” says the trade magazine, which has not been kind in his criticism of the shows connected Samsung.
Other users have noticed the uncanny resemblance of this new ad with an older spot: one of the first iPhone. Dating from 2007, this video shows a series of film clips featuring people with old phones, then introduced the first Apple smartphone.
If the principle of the two ads is the same, the message is different. In this spot, Apple presented a completely new object, even the cinema had not been able to conceive. However, for Samsung, the Galaxy Gear is like a dream finally came true.
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