Despite strong technical arguments, Samsung may again be chewed by Apple. | Reuters
SMARTPHONE – A few hours before the presentation of the Galaxy S6 <- - entry text!> while Samsung fingers crossed that the latest smartphone home makes an ox effect. Designed as a premium product, it must allow it to become a real rival to Apple’s iPhone.
In fact, Samsung has had a bad time in 2014. Laminated by Apple in the top end, competition from Huawei in the mid-range and the Chinese Xiaomi on the first price, the Korean manufacturer has seen its sales fall sharply.
In the space of one year, its market share World increased from 28.8% to 20%, the same level as its rival Apple, which had fallen to 12% shortly before. In November, the Wall Street Journal has echoed the Galaxy S5 difficulties. Launched in April, it would have passed “only” 12 million copies in the first three months of its release, against 16 million for the Galaxy S4.
In addition to back in the race to the volume, Samsung needs to climb in range to increase its prices. According to analysts at Canaccord Genuity, Apple has captured 93% of global profits of the smartphone industry in the last quarter of 2014. Clearly, the empire founded by Steve Jobs leaves only crumbs to its competitors.
This is what the Galaxy S6 must change. If all the rumors – numerous and precise – hold true tonight, it was built to monopolize the first step of the podium. As our comparison below, Samsung is not going to KO high tech gadgets champion in all categories, but it could win on points.
The Galaxy match vs S6 iPhone 6:
Display: Galaxy S6 advantage
The Galaxy S6 is on a 5.1 inch screen like the S5, while the iPhone 6 is available in 4.7-inch and 5.5-inch iPhone 6 Plus. However, Samsung promises a pixel density – which defines the sharpness and image quality – 46% higher than Apple
Processor: Galaxy S6 advantage
<. /> strong> According to the comparisons made by the specialized site SamMobile, the brand new Exynos 7420 manufactured by Samsung shows better performance than the A8 from Apple. It would also be more energy efficient
Memory.
Advantage Galaxy S6 The basic version of the Galaxy S6 is available in 32 GB, 16 GB cons for iPhone 6. uphill grade, the two manufacturers offer 64 or 128 GB
Battery.
advantage iPhone 6 This is the element that most worries the experts. A priori, Samsung went on a 2600 mAh battery is less than the iPhone 6 Plus (2915 mAh) and the Galaxy S5 (2800 mAh)
Price:. Slight advantage for the iPhone 6
Yes, you read that right. More expensive than iPhone6! According to the latest rumors, the most advanced version of the Galaxy S6 Edge will be proposed to 1049 euros in 128 GB, against 1,019 euros for the iPhone 6 Plus equivalent. Symbolically, it is a strong gesture
Verdict:. Win on points Samsung
An encouraging result for Samsung? Surely. Except that the Galaxy S5 was also technically comparable to or better than the iPhone 6. Battery life, image quality, processor … As for the Galaxy S6, Samsung had retained the best technologies of the moment.
If Apple eventually outperform Samsung, and many other competitors before him, it is mainly through its marketing genius. Whether for the Mac, iMac, iPod, iPhone or iPad, Steve Jobs has always provided an obsessive attention to the design of his creations, into finishing their packaging and sale to general public with the creation of the Apple Store in 2001.
This is the price that the Cupertino company has become the champion of the effect of “wow.” It is to have underestimated the impact of design and a host of other little details that the Galaxy S5 disappointed last year when it was presented at the Mobile World Congress 2014 Samsung-t he learned the lesson for the launch of S6, the look would have made serious progress? Indeed beef or effect “blah”, the verdict will fall in a few hours …
See also:
“Samsung has an amazing smartphone with curved screen
” Court win subdued for the American firm
“Samsung and Apple, return on years of inspiration and trial
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