Monday, March 2, 2015

Samsung unveils Galaxy S6 and S6 Galaxy Edge, to counter … – Les Echos

+ VIDEOS – Samsung has introduced the latest in its high-end smartphones, from the Mobile World Congress in Barcelona, ​​one of the curved edges

“No more internet rumors” (saves Internet rumors) had fun JK Shin , CEO of Samsung prologue of his show. Like the famous “keynotes” Apple, Samsung intends to make of the official release of its smartphone event.

This is the lethal weapon that Samsung brandished therefore faced with the Apple iPhone. The Samsung Galaxy S6, presented Sunday night at the Mobile World Congress in Barcelona, ​​High Mass telecom, will be enough to bounce the world leader in smartphones? This is clearly what think the South Korean giant. “ We are launching the most advanced smartphone in the world ,” bluntly stated JK Shin, CEO of Samsung Electronic, by introducing a “show” on sensational music.



curved edges

Because Apple in September, Samsung introduced two models. One, Galaxy Edge S6, bent edges, and the other, more traditional, Galaxy S6, which will be launched on April 10 in twenty countries before being deployed in the rest of the world. in France Price: 709 euros for the first models S6 and 859 for the Edge. And up to 1000 euros for the last Edge model (128 Giga). The models offer a variety of colors, white, black, gold, silver … which may vary depending on the angle from which they are viewed. All features (calendar, music, e-mail ..) have been redesigned in a more modern look.

Another common with Apple, both smartphones offer mobile payment system, which will be available this summer in the United States and Korea. Samsung promises that “ work with more terminals for credit cards that Apple .” Throughout the presentation of Samsung executives have multiplied superlatives. “ The Galaxy S6 has a processor 20 times faster than the previous model ,” said one of them. “ It is 50% stronger than all smartphones ,” noted another.

Made unpublished, allusions to the Apple iPhone punctuated the entire presentation. “ The camera takes better pictures and makes better videos that the iPhone 6″ . “ It can charge the battery to 100% in half the time as the iPhone .” “ And with us, it will not bend in the pocket ,” smiled one of the leaders in thinly veiled reference to the iPhone 6 which had experienced this problem.

The presentation tone reflects the very complicated situation from Samsung, which recorded a series poor performance in smartphones in recent months. Its predecessor, the Samsung Galaxy S5 has sold far less than the last. Samsung suffers a double penalty: it is faced with strong sales of the iPhone 6 Apple. And undergoes aggressive Chinese manufacturers like Lenovo Xiaomi or in the midrange. This time with the new Galaxy, Samsung has room for error.

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