Monday, July 20, 2015

Samsung launches its Galaxy Tab 2 tablet in the paws of the iPad … – Les Echos

Its growth may well be on the small gear ratio, the tablet market continues to see the two giants clash of “tech” is that Apple and Samsung. The South Korean group has unveiled its new model, the Galaxy Tab 2, which will be marketed during the months of August and is a new offensive in the segment of high-end monopolized by the Cupertino company.

This tablet will be available in two versions: one with an 8-inch screen diagonal and a 4, 000 mAH battery and the other 9.7 inches diagonally accompanied by a battery of 5870 mAh. The two mobile terminals will have a resolution of 2048 * 1536 – a level similar to that of the Air iPad 2 presented last October – 3 GB of RAM and 32 or 64GB in terms of storage capacity.

This model is also distinguished by its delicacy, the Galaxy Tab 2 will be 5.6 mm thick against 6.1 for the iPad Air 2 and 7.5 l ‘mini iPad 3. The price is not yet known but it should be around 500 euros as the previous Galaxy Tab released in June 2014.



Samsung saw its sales decrease by 9%

Declined in two versions Also, these tablets were sold respectively 399 and 499 euros and were also oriented Premium . If the level of market share, Samsung has reduced the gap with the group since the apple in late March had 19.1% against 26.8% for Apple, the launch did not allow the group increase sales.

In the first quarter of 2015, the South Korean company sold 9 million models a drop of 16.5% year on year, to According to data from IDC, according to Apple saw its sales decrease by 22.9% over the same period to 12.6 million units. It must be said that the tablets sector has had a difficult lead-in this year with a drop in overall sales by 5.9% in the first three months of the year, its second consecutive quarter of decline year on year.

Knowing a low turnover and cannibalized by “phablettes” these giant smartphones, tablets hardly find a buyer, and IDC predicts a 2.1% growth over the year 2015 after growing 4.4% in 2014 and 51% in 2013 …

“iPad Pro” for?

The salvation could however come from the corporate segment. According to the latest figures from Forrester, if the growth of the global market should be only 14.6% between 2015 and 2018 – from 218 million tablets sold this year to 250 million – the firm estimates that 20% of the tablets will be used for professional use in three years.

On the side of Apple, the month of October will see the firm Apple introduced a new version of its iPad Mini could receive several updates (Touch ID sensor, new colors, new processor, etc.).

On his giant iPad – which should be equipped with a screen of 12.9 inches diagonally – announced since October 2014. Apple has postponed the start of production in September 2015 according to Bloomberg. More recently, the Digitimes announced for October. Dubbed as the “iPad Pro” by industry observers, it should be leading the offensive of the Cupertino company in the “B to B” in the tablet market.



Nicolas Richaud
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