Samsung still expects a decline in revenues for the 2nd quarter. Sales of the Galaxy S6 have not lived up to its ambitions and its iPhone and Apple did not help matters. For over a year and a half that the results of the South Korean manufacturer of smartphones are falling.
The Galaxy S6 has not replenished the coffers of Samsung
South Korean giant was counting on good sales of its Galaxy S6 to recover his health and ultimately its results are still down for the second quarter of the year. It’s been 7 consecutive quarters that Samsung revenues are down. With a profit which amounted to 5.53 billion euros for the months from April to June, is 4% less than last year at the same period. But it is a better result than the 4 previous quarters.
The number of business, he will fall to 48,000 billion won, while analysts had expected 53 000 million. This is 8% less year on year.
Poor anticipation of Samsung
If the economic slowdown of China’s side may partly explain the steady decline results from Samsung It seems that especially the number 1 smartphone manufacturers would hurt sales anticipated Galaxy S6 and S6 edge. The S6 edge enjoyed success that did not anticipate the smartphone Samsung and the curved screen soon found out of stock while dealers found themselves with standard S6 on the arms. To these supply problems is added the boundless enthusiasm of consumers for primary competitor, the Apple iPhone.
An analyst at HMC Investment in Seoul, Greg Roh, interviewed by Bloomberg explained: “The S6 Galaxy did not sell as well as the market had expected, partly because of the continued outperformance of iPhones, combined with supply concerns.” “Sales have completely missed market expectations, which shows that the overall industry demand for smartphones, TVs and PCs is weakening”.
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