Tuesday, July 7, 2015

Samsung has been too optimistic on sales of Galaxy S6 – Clubic

The South Korean group publishes the first elements of its financial results for the second quarter. Samsung says that sales of its Galaxy S6 will not be the expected growth of its engine.

quarters and are very similar to Samsung. The South Korean firm publishes a part of its results for the second quarter and said its profits will be down again. The company should see this element 4% decrease (5.53 billion euros) over three months while he anticipated renewed growth.

This decline is a sign that management has poorly anticipated sales of its smartphones. The Galaxy S6 was to serve as rocket ignition for sales of this division. However, the terminals do not allow to put a stop to the trend in which is Samsung, ie a net decline of its results. In one year, sales were down 8.4%.

The Samsung results will thus proceed below analyst expectations even its division dedicated to semiconductors remains clearly growing. If the progress of this activity remains strong, it fails to stem the poor form of deliveries of mobile devices.

Samsung
must dial again with strong competition in some markets expected to boost growth. Its sales have fallen for example 53% last year in China while the area is very dynamic. Conversely, brands like Huawei and Xiaomi make this market their favorite ground.

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