After a second quarter winded, Samsung seems determined to regain its luster and account for it on its new Galaxy Note announced for August. Once is not custom, the star of world number PHABLET could be unveiled before the IFA, the largest European trade fair in Berlin electronics which opens on 4 September. One way to put pressure on Apple, whose new iPhone is expected by the end of September and that will be, according to the Wall Street Journal , “ production unprecedented launch. ”
It will therefore be for the South Korean giant, to start from the front after the disappointing performance of the Galaxy S6, which notably experienced many delays in production. “The S6 Galaxy have not gone wrong at first but Samsung has underestimated the market demand for the Edge model,” confirmed the KB Investment & amp analysts; Securities Co. in a note cited by Bloomberg.
In an attempt to redress the balance, Samsung have launched the production of curved screens in a third plant with two months in advance, allowing it to double monthly production volumes to 5 million.
The Galaxy S6 and S6 Edge, launched in April, had been greeted by rave reviews and Samsung betting a rise of turnover in the second quarter when sales are “booming”. Lost a bet by the Korean giant.
Samsung to sentence
This is why the group would launch two new products for the beginning of September a Galaxy Note and Galaxy 5 S6 Edge Plus. The two phablettes should be equipped with a Super AMOLED screen of 5.67 inches with a resolution of 2,560 x 1,440 pixels, the website said Sam Mobile. The S6 Edge More should also reproduce the curved screen of its big brother. However, the Note 5 would keep the flat of his predecessors screen.
If Samsung has recovered its first quarter world number one crown smartphones sold to Apple in the fourth quarter 2014, according to figures from Gartner, it faces a US rival in great shape. Apple strengthened its presence in China where it became the first vendor. The Korean giant is the other face competition from Chinese manufacturers like Lenovo and Xiaomi in entry-level or mid-range phones.
(With AFP and Reuters)
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