The problems faced by the Galaxy Note 7 might be very costly to Samsung. In the scenes, some believe that the Korean has wanted to release its phablet far too quickly.
The Galaxy Note 7 will have definitely made a very bad publicity to Samsung. This smartphone, which was intended as a spearhead of innovation is now at the heart of a controversy that could cost not one, but two billion euros to the Korean firm. We imagine that the teams of engineers and designers who worked on it are so very disappointed in this launch missed. And some employees struggled to hide his frustration.
product ambitious
The Bloomberg Technology decided to learn more by diving into the behind the scenes of the company. As you might expect, Samsung has wanted to strike a blow before the presentation of the iPhone 7. The entire industry knew that the flagship product of Apple would be only a slight variation of the previous model. The Korean has sought to stand out with a smartphone packed with new technologies. The Galaxy Note 7 embarked, in effect, an iris reader, a screen bent, and a battery to recharge fast. When everything works well, the Galaxy Note 7 is placed in the head of the pack of the best Android smartphones.
The phablet was also the perfect opportunity for the brand to prove to the public that she was still able to innovate. A quality which is often boasted about Apple, even if it is much less the case in recent years. With such a device in stock, it is not difficult to understand why the leaders of Samsung have wanted to bring out their flagship before the keynote, 2016. If he had not met the concerns of explosions, the comparison with the last iPhone would have been able to turn in its favor among enthusiasts of technology.
pace of work too high
in Order to be able to release its smartphone in more than a dozen countries to the 19 August, Samsung has asked its employees to put the mouthfuls double. A method that is not uncommon in this environment, but that carries risks like this. We know precisely, now, it is the battery of 3500 mAh (versus 3,000 mAh for the Galaxy Note 5), which will default. This component, considered as one of the most important, is provided by Samsung SDI, a company owned 20% by Samsung, but also provides brands such as Apple. Difficult in these circumstances to reject completely the fault of a subcontractor.
To keep to the schedule, the employees of this company have had to multiply the overtime hours. The article reveals that some engineers have slept in the offices to save time on transport. This timing infernal has left traces, as the band tried to minimize.
” The timing of any launch of the mobile product is determined by the Mobile division, based on the successful completion of the process of development and the state of preparation of the product to the market “
Samsung will have to make his way of the cross
The question of the recall of all smartphones is still raised in-house. In fact, one can estimate that a programme of change of battery would have been enough. But the multiplication of accidents has added additional stress throughout the hierarchy. the ” please, remind all the Footnote 7 and swap them with new models. I don’t need to receive my bonus, [so] it is humiliating “ could read on the forums reserved for employees.
Lee Kun-Hee / Credit : DR
This very expensive procedure has been organized with great professionalism, but she has not reassured observers of the industry. It may indeed be a major blow to the leadership of the group, which has struggled to organize since president Lee Kun-Hee suffered a heart attack two years ago.
The Galaxy Note 7 will be available in Korea on 28 September, but no date has been given for an international release. Remains to be seen what strategy Samsung will adopt to try and forget his troubles. Hope that this story serve as a lesson to all manufacturers, who are expected to review two-the finishing of their products in the future.
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