This is the big day for the new iPhone. Announced on 9 September, the new Apple smartphones are marketed in France Friday, September 25. With the iPhone and the iPhone 6s 6s Plus, Apple is capitalizing on the success of the iPhone 6 launched last year. As in recent odd years, those of the “s” ranges, the Apple brand has preferred to improve the previous generation of its flagship product, which must take into its own thanks to the innovations introduced by iOS 9, prior to innovate with iPhone 7.
While waiting to know the real A9 processor performance of the new iPhone, Apple stands as always by its iOS firmware that provides the most comfortable user experience sector. The essential characteristics (screen, processor, autonomy, fingerprint sensor) of its new smartphones pose the outset of the best standards in the market.
The 3D Touch screen, the most advanced of the market?
The main novelty is the integration of 3D technology Touch the touch screen. This technology allows to perform actions depending on the type of pressure exerted to simplify navigation and introduce new uses contextual (preview, quick access to shares, drawing, precise cursor movement in writing a message). Its use greatly appeals to journalists who were able to try out the new iPhone for about ten days before its launch but regret that it is operational with certain native applications.
Apple is not only on the niche. Competition has not waited to exploit this technology. Rival said the Apple brand, the Chinese number 3 market, Huawei took the IFA for grilling politeness to Apple by unveiling the S Mate, whose sensitive touch screen can automatically balance, throw applications by drawing a letter and zooms in an image by exerting pressure on it. But the manufacturer has not further clarified the possible uses of its technology and smartphone is not yet available.
As with the fingerprint sensor, Apple apart from the competition Android by opening its technology to developers that will be able to propose applications taking advantage of this innovation. In contrast, Android smartphones suffer from the fact that Google does not yet allow developers to work on the functions related to a novel component that are reserved to the manufacturer’s applications. In the medium term, the iPhone Touch 3D is expected to generate a greater number of applications, and therefore certainly uses the Force Touch Android.
The video in 4K, yet essential
In proposing recording video in 4K unlimited and (according to the first tests) without overheating, Apple takes a little ahead of the competition that Android now offers this feature for limited sequences. But if the new iPhone are able to film in a quality four times higher than the high-definition, the lack of devices for reading this standard reduces the interest for the time of the same functionality if it allows Apple to take time for the future.
In just its photo sensor within 8 to 12 megapixels, Apple still put on software image processing and still do not succumb to the race for pixels. Sony offers him, 23 megapixel camera with its latest Xperia and Samsung Z5, 16 megapixels with the S6. Like other manufacturers, Apple considers the selfie mode by adding an avatar flash on the screen to make self-portraits in the dark. Riding on the success of the animated gif, Apple offers Live Photos, a mode in which images can be animated (short videos) when performing prolonged pressure with 3D touch. Most testers are charmed by the function that recalls the motion picture Harry Potter.
The iPhone remains the most expensive
Price aside, iPhone 6s is offered without subscription between 749 and 969 euros. The Samsung Galaxy S6 is displayed to 599 euros in 32 GB version. The Edge version is sold between 699 and 899 euros. LG G4 is available at 649 euros and the Sony Xperia Z5 32 GB is announced at 699 euros (with expandable memory via SD cards).
The Huawei Mate S is available for pre-order in its version of 3GB RAM and 32 GB of memory and costs 649 euros. The version with the Touch Screen Force is not yet announced. The radius of the large formats phones, the iPhone 6s Plus is sold between 859 and 1079 euros. The Samsung Galaxy S6 Edge + is offered 799 euros 32GB version, like the Sony Xperia premium Z5 (available in November).
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