Reminder Galaxy Note 7: Implications for Samsung? – The echoes

sledgehammer blow for Samsung in this fall. While its new flagship, the Galaxy Note 7, accumulating rave reviews this summer, a battery problem has forced the South Korean firm to suspend its sales, recall 2.5 million copies and postpone the launch of the smartphone XXL in several European countries. The unit was to arrive in France on Friday. Finally, the hexagonal consumers will wait until a date to this time.

In recent weeks, battery explosions were reported by owners of the Galaxy Note 7, officially launched on 19 August. No one was injured, but the problem was considered serious enough that Samsung held a massive recall of the device. Meanwhile, the company confirmed the failure, saying he touched on every 24 smartphones million copies.

“Consumers will quickly move on thing “

This is a first for Korean manufacturer. This setback comes dent its image while Samsung dominates the smartphone market in a context of ever-increasing competition. In addition to its rival Apple, he has in front of him as the Chinese manufacturers Huawei and Xiaomi, increasingly popular. The timing is also particularly tricky because Apple is about to introduce a new iPhone on September 7. Samsung had rightly chosen to launch its Galaxy Note 7 earlier to secure a dominant position.

Nevertheless, analysts believe that the impact will be limited to Samsung. Korean “will be tarnished by this affair, but consumers will quickly move on,” said Leslie Griffe Malval, manager at Fourpoints, contacted by Les Echos. The analyst continues: “It’s just a bad step in Samsung Life This is not the problem here that will shake up market share Samsung has a stronghold…” Including through the Galaxy S7, which is selling very well since its launch in March.

For Carolina Milanesi, analyst at Creative Strategies, Samsung has done well to have recalled its smartphones. “Consumers will remember more of what the battery problem itself,” she said, indicating that they “will continue to trust the company because they feel that she cares about them “.

” Those who love Samsung will wait “

Francisco Jeronimo, an analyst at IDC, sharing their opinions. Samsung has promised to offer new phones to its customers, “there will be no real impact” on sales, he considers. “Everything will depend on how quickly the firm to solve the problem.” Those who wanted change phones this fall, without having decided on the make and model, may go to the Apple side soon. But according to Francisco Jeronimo, these consumers are a minority. “Today, people know what they want. They preferred ecosystems. Those who love Apple will wait for the keynote and those who like Samsung will wait rule that the battery problem,” he says , adding: “Clients will probably a little more attention to the heating of the smartphone.”

in addition, Leslie Griffe Malval noted that there has always a delay between Apple keynotes and marketing of its new iPhone. It may well be that sales of the Samsung Galaxy Note 7 to resume before the arrival of the Apple smartphone market.

The previous “Antennagate”

analysts remind that the release of the iPhone 4 in the summer of 2010 was marred by a “antennagate” that had caused much ink. The first buyers of Apple’s phone complained about network problems when they held the devices in the left hand.

After refuge in silence for several weeks, the US giant had finally respond by offering customers the protective cases for setting the reception problem and publishing software updates. Apple even announced that the device would be repaid to dissatisfied customers. “Nobody remembers,” responds Leslie Griffe Malval. Better, the iPhone was a success this year

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